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Core Product Line

The Aroma of Beauty

Becoming a leader in the toiletry industry required foresight, innovation and constant brand evolution. Bath & Body Works expected no less from their strategic partners.The core BBW product line accounted for nearly seventy percent of the store and the majority of yearly sales. hQ's involvement began with a strategic recommendation to push fragrance as the reason to buy. Consumer insight, creative innovation and fresh design execution were essential in achieving three consecutive launches, totaling thousands of SKUs over 5 years of pioneering this account.

Core Product Line

Web Site

Quite Simply a Better Beer

As Christian Moerlein looked to re-launch their 150-year-old brand, they turned to hyperQUAKE to develop an online campaign to attract their new, younger target consumer. An engaging interface and interactivity were used to phase in an experience about the history about the brewery, product information and fun downloads. To truly capture the attention of their newest target market, male consumers 21-35, hQ developed an advergame (Cornhole) that would later be passed around the Internet to millions of fans. The beer and backyard game, both local to the Cincinnati, OH area, were the perfect ingredients for our grassroots, viral marketing strategy. The success of this campaign continues today, as CM utilizes Cornhole at its premier events throughout the region.

Web Site

BIZ Brand Revitalization

BIZ Is Better

Neglected for years, the BIZ brand desperately needed a face-lift to reclaim its status as the most acclaimed laundry additive in the category. Following hQ's successful packaging and brand identity re-launch in 2003, CR Brands looked to reposition BIZ as the leading stain fighter in its category with a new online campaign. hQ crafted a focused message and an innovative design approach to communicate product benefits to our targeted demo (mothers, 35-54). As part of the overall campaign, hQ produced multiple broadcast spots and an engaging and informative Web experience, including an interactive stain challenge, consumers product testimonials and a sampling program.hQ continually works with CR Brands to foster consumer relationships online, as well as with the other signature brands.

BIZ Brand Revitalization

Online Experiences

Do It Yourself

DIY Network and DIYnet.com offer the best multi-platform experience for do-it-yourself projects and lifestyle programming. As one of the fastest growing digital networks, DIY is in over 35 million homes and averages over 2 million unique site visitors per month.Since 2002, hQ has worked with DIY to leverage its on air content and provide interactive ways to build interest around new shows, sweepstakes and special programming. These include the development of the interactive "How-To's" section and quizzes for shows ("RV Roadtrips") and special promotions ("Studfinder"). hQ's efforts were also extended to develop Flash-based show pages and interactive media kits.At the heart of each engagement, hyperQUAKE focuses on ways to increase site traffic and repeat visits.

Online Experiences

Iron Chef America

The Battle for Kitchen Stadium

To promote the release of a new Food Network series, "Iron Chef America," Scripps Networks partnered with hQ to develop an interactive experience to stir awareness and house all show-related content. Within the campaign, the site experience featured behind-the-scenes video clips, downloads, a battle schedule, and a series-branded game called "Battle for Kitchen Stadium." This game was designed to build anticipation for the show debut and continuously increase site traffic, as visitors competed against one another."Battle for Kitchen Stadium" features a virtual environment modeled from the set, along with three chef characters. The game leader-board drove repeat traffic as enthusiastic players aimed to be the "Iron Chef."

Iron Chef America

The Bob Newhart Show

An Entertainment Legend in Your Home

As Fox Home Entertainment looked to release the "Bob Newhart Show" (Seasons 1-3) on DVD, they partnered with hyperQUAKE to help promote the launch with an online campaign. To celebrate the seasons, hQ developed a retro-inspired site, full of 1970's Chicago flavor. In addition to learning about the cast, episodes and downloads, visitors can also test their sanity against America's favorite psychologist in the "Inkblot Test" game.Bob Newhart's career has spanned several successful television series, 14 feature films and millions of albums sold worldwide. Most recently, "The Bob Newhart Show" was awarded TV Land's prestigious "Icon Award."This site was awarded a 2006 Gold ADDY for Best Micro site.

The Bob Newhart Show

Laurenti

A Passion for Food

Strong consumer interest in ethnic foods, an increase in gourmet cooking and consumers' growing acceptance of corporate brands led Giant Eagle to introduce a new tier of premium products. The strategy for Laurenti Mediterranean Specialty Foods was to capture the essence of the authentic ingredients and healthful lifestyle of the region. Involved with the brand from it's infancy, hQ developed an award-winning brand identity and corresponding packaging system. The unique presence of the brand on shelf across 20 segments allowed for immediate and broad success of the new premium product line.Giant Eagle, one of the nation's largest food retailers, was named Progressive Grocer's Retailer of the Year.

Laurenti

Online Experiences

Enhancing Your Lifestyle - Online

HGTV is America's leader in home and lifestyle programming, include cable distribution in more than 90 million households. Online, HGTV.com is the leading home and garden destination and attracts over 5 million unique visitors per month.Since 2002, hQ has worked with HGTV to leverage its on air content and provide interactive ways to build interest around new shows, sweepstakes and special programming. These include the development of the interactive "How-To's" section for HGTV.com and games for their premier sweepstakes (Dream Home) and even new show launches ("My First Place").At the heart of each engagement, hyperQUAKE focuses on ways to increase site traffic and repeat visits.

Online Experiences

Debunkify

Kill The Myths... Before They Kill You

Fueled by grassroots broadcast and viral marketing, Debunkify.com serves as the central hub for the Ohio Tobacco Prevention Foundation's youth-led, anti-tobacco campaign. Working in conjunction with lead agency Northlich, hQ produced this unique and engaging Web site to educate and inform young qadults about the myths associated with tobacco use. The site features sections that are devoted to encouraging activism in traditional and non-traditional ways that are relevant to today's youth market. Constant updates are launched that include a diary that follows the mobile tour van across the state of Ohio. User-generated videos can be created by Ohio youth and featured within the site.

Debunkify

Online Advertising

Promoting Lifestyle Networks

hyperQUAKE continues to work with various marketing groups within Scripps Networks (DIY Network, Fine Living, Food Network and HGTV) on the design and development of online advertising campaigns to promote key programming and Website features. These include rich media and static campaigns for shows such as "Pairings with Andrea" (Andrea Robinson), "Made to Order" (Michael and Guy Rubino), "What You Get for the Money" and promotions like "Wandering Golfer" - a sweepstakes to choose the new host for this Fine Living program.

Online Advertising

Brand Revitalization

Perfection in Every Bag

In order to maximize shelf presence and its distribution area, Shearer's Foods came to hyperQUAKE for a total brand revitalization. Having existed as a regional brand since the mid-1970's, hQ's goal was to elevate and establish the brand to assist in its goals for national reach. A name change (from Grandma Shearer's), a new brand identity and an entirely new packaging system would follow that included multiple lines of potato chips, pretzels, tortillas, dips and other snack foods.As new product extensions and even new brands are added to its offering, hQ works with Shearer's internal teams on the brand positioning, identity and package design. This most recently has included the development of the Jenny's brand of products and an organic line (Selections).

Brand Revitalization

Beerfest

A High Brau Comedy

Warner Bros. partnered with hQ to develop the online experience to support the Broken Lizard film, "Beerfest." Following up on the success of Broken Lizard's previous cult classics ("Super Troopers," "Club Dread" and "Dukes of Hazzard,") hQ looked to develop a strategy and site as wacky as the film itself.Original illustration and animation styles were created to serve as the canvas for the site. In addition to the essential site elements (synopsis, downloads, character bios), hQ created an original game tied directly to one of the film's more memorable scenes. The site's style and interactivity effectively connect with the film's primary target audience of 18-24 year old males."Hit It or Quit It" awarded 2006 Gold ADDY for Best Game and Judge's Choice Award.

Beerfest

The Departed

Cops or Criminals

Films by Martin Scorsese ("The Aviator," 2004, "Gangs of New York," 2002, "Goodfellas," 1990, "Raging Bull," 1980 and "Taxi Driver," 1976) are widely considered some of the most influential of any post-war American filmmaker. Common themes of guilt, character struggle and organized crime are frequently explored. Warner Bros. called on hQ to help bring these themes to life in "The Departed." Faced with a tight timeline, hQ designed and developed a site that leveraged the premier cast, including Leonardo DiCaprio, Matt Damon and Jack Nicholson. The look and feel plays directly off of the film's character-duality and the grittiness of its South Boston setting. Winner of four Academy Awards in 2006 including "Best Picture" and "Best Director".This site was awarded a 2006 Gold ADDY for Best Consumer Site.

The Departed

The Dukes of Hazzard

Yeeee Hawwww!

When Warner Bros. brought the classic Dukes of Hazzard television series to the big screen in summer 2005, they needed more than traditional marketing to reach the target demographic of teenage boys.hyperQUAKE leveraged this audience's fascination with cars and chases to create an innovative viral campaign, including a driving game that allowed users to compete against one another. Adding to the excitement, hQ also developed an online ad campaign that embedded secret codes to unlock "mystery cars". These ads were hidden around popular Internet portals like MSN and Yahoo.This site was awarded a 2005 Gold ADDY for Best Online Game.

The Dukes of Hazzard

House of Wax

There's a Reason They Look So Real

hyperQUAKE designed and developed the online advertising campaign to promote the Warner Bros. film "House of Wax," starring Elisha Cuthbert, Chad Michael Murray and Paris Hilton. The campaign included the domestic and international creative.Creative use of cast imagery, fluid wax drip animations and an ominous soundtrack created the menacing mood of the site to draw viewers into the experience. hQ created an assortment of downloads including custom wallpapers, IM icons and podcasts with Paris Hilton to introduce fans to the film's characters and themes. hQ also developed an interactive advertising campaign that was implemented into portals such as AOL, MSN, and Yahoo.

House of Wax

Lady in the Water

A Bedtime Story

Following up on the success of writer/director M. Night Shyamalan's previous films "The Sixth Sense" and "Signs," Warner Bros. sought to take this eerie bedtime story to the masses. hQ designed and developed an online campaign, including domestic and international sites and an online advertising campaign, that brings the viewer into the enigmatic world of the film. Water, the visual theme of this site, is used to obscure and reveal content to the viewer and capitalize on the aura of mystery that surrounds this film.This film stars Paul Giamatti, Bryce Dallas Howard, M. Night Shyamalan and Jeffrey Wright.This site was awarded a 2006 Silver ADDY for Best Consumer Site.

Lady in the Water

North Country

Stand Up

When Warner Bros. brought the powerful story of America's first class action sexual harassment case to film, they enlisted hQ to create an equally compelling Web site and interactive ad campaign. The quietly impactful North Country site conveys the courage and strength of the women involved in this struggle, while educating the audience and presenting an outlet for viewers to "get involved." The ad campaign, featuring imagery from the site, leads viewers to the experience. hyperQUAKE is proud to support this influential film and its cause.The film was directed by Niko Caro ("Whale Rider," 2002) and stars Charlize Theron, Frances McDormand, Woody Harrelson and Sissy Spacek.* This site was awarded a 2005 Silver ADDY for Best Consumer site.

North Country

The Phantom of the Opera

Let the Fantasy Begin

To promote Joel Schumacher's remake of Andrew Lloyd Webber's "The Phantom of the Opera," Warner Bros. partnered with hyperQUAKE to develop an online advertising campaign to pique the interest of movie and theatergoers. An interactive Flash site was developed to feature content that would increase interest and allow users to spread the word virally. Fans returned to the site for the latest updates, promotions and behind-the-scenes footage found only online. An interactive advertising campaign, also developed by hQ, was seamlessly integrated into the overall marketing strategy for the film.Awarded "Best Site of 2005" by Macromedia (Adobe).

The Phantom of the Opera

Web Site

Are You Ready?

ExerciseTV is the first comprehensive On Demand fitness network of its kind. Developed by Comcast and Jake Steinfeld ("Body by Jake"), in partnership with Time Warner and New Balance, exTV offers fitness, sports training and motivational programming through VOD and emerging media formats.hQ designed and developed the exTV site not only to support its VOD offering, but also to establish a relationship with online users through exclusive content, programming and promotions. The site allows exTV to expand its programming into a fully-scalable, broadband channel. hQ currently serves as exTV's online Agency of Record and continues to integrate custom tools, video, lifestyle content and attractive sponsorship opportunities.

Web Site

Website

Environments That Work

To signal a rebirth in the branding and marketing for this award-winning architecture firm, MSA partnered with hQ to develop its new site experience.The site features a sliding interface that allows users to quickly navigate to areas of interest, including services, bios and featured projects. Each project is highlighted with images, video and informative details about their award-winning designs. Custom administrative tools were developed that allow their internal group the ability to keep the site's content fresh.This site was awarded a 2006 Gold ADDY for Best B2B site.

Website

Start at Home

Make Life Yours

In March 2007, hyperQUAKE successfully launched an engaging Web campaign to promote HGTV's new brand initiative, HGTV. Start at Home.The focus of the campaign is to promote HGTV's hip, new talent and shows in a personal and relatable way, targeting the sought after 24-49 year old demographic.hyperQUAKE designed a landing page and Flash experience where users can view behind-the-scene video interviews, get downloads, and learn more about the TV show hosts. Throughout the year, this campaign experience will grow as new shows and hosts are launched, including HGTV's wildly-popular Design Star series premier.

Start at Home

Strategy Development

Concept Development

Web Site Design & Development

Streaming Video/Audio

Podcast

Interactive Ad Campaign

Email Campaign

Viral Marketing

Site Maintenance

Rich Media Development

Online Ad Campaign

Campaign Management

Site Localization

Game Development

Partner Integration

Consumer Research

Focus Groups

Naming Analysis

Brand Identity

Brand Strategy

Package Design & Systems

Store Analysis

Brand Maintenance

Broadcast Commercials

Sampling Program

CRM Database Marketing

eCommerce Integration



205 West 4th Street, Suite 1010
Cincinnati, OH 45202

513 563 6555

Bath & Body Works

Berman

Christian Moerlein

CR Brands

DIY Network

Food Network

ExerciseTV

Fox Home Entertainment

Giant Eagle

HGTV

Knowledge Works

Ohio Tobacco Prevention Foundation

Procter & Gamble

RCA

Shearer's Foods

Warner Bros.

White Barn Candle Co.

Fine Living

MSA

Krispy Kreme



CINMAR - Grandin Road

Engage, Influence and Motivate.

MARKETING BRANDS THROUGH INNOVATIVE DESIGN, STRATEGY AND TECHNOLOGYWhat happens when you integrate Brand Strategy, Design and Advertising into an agency that "Thinks Digitally?" We think something amazing!hyperQUAKE is an award-winning Digital Marketing and Brand Innovation agency that works with ironic Consumer and Entertainment businesses to strategize, design and develop captivating brand experiences that Engage, Influence and Motivate.

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