“The Exhibitionist” from Heineken’s KnowTheSigns.com
Some psychographic research has finally been done, and now we have verifiable proof: Heineken drinkers are poseurs. Hey wait, I drink Heineken, you say? Sorry, the proof is in the pudding according to a recent research study conducted by Mindset Media. Wait no, you say you were joking, you actually drink Blue Moon? Data shows that you may be the type of individual who’s sarcastic and snide to get your point across. If it was Michelob Ultra you REALLY meant, those drinkers rate high in superiority and can be conceited.
So what’s the point? Well, psychographics are fun for starters. It’s great to be able to ‘peel back the onion’ and see what accurate stories we can tell about individuals from things they like or don’t like, do or don’t do, brands they wear or don’t wear. Turns out, the beer you drink (or don’t drink) tells a pretty detailed story too, and makes figuring out the most effective ways of marketing to individuals that much more fun.