HQ recently had the opportunity to leverage our digital marketing and brand design strengths to pitch and ultimately win the agency of record assignment for the Cincinnati based, Buffalo Wings and Rings restaurant chain. What’s even better is the fact that we will continue to leverage our passion for all things food to help build this nation-wide, 54 restaurant business (and who doesn’t like wings?).
For 2010, our efforts will be focused on developing an integrated campaign utilizing social media, loyalty, customer advocacy as well as both traditional and non-traditional media launching later this summer. Our recent return from the Buffalo Wings & Rings annual franchisee meeting in New Orleans, LA gave us a great chance to hear directly from the dedicated front line teams of owners throughout the US.
“Buffalo Wings & Rings is a different kind of restaurant brand centered on catching up and connecting,” says Roger David, CEO of BWR. “Families and friends choose us because of the unique BWR experience. We want our marketing to reflect and build on that experience and sense of engagement. As a leader in experiential marketing, consumer connection and new media technologies, HyperQuake is well positioned to help us.”
Thanks Roger and the entire Buffalo Wings & Rings team. We look forward to helping build your business and our own knowledge of your 45 wing sauce/heat combos in the future.