Along with the London 2012 logo, the pictograms for 2012 are causing quite a stir. Most Olympic pictogram sets may never match Otl Archer’s Munich Games set, or even Mexico City, but I think when brought to life, this set is as good as LA 1984.
London 2012 dynamic pictogram set is to be “…used both as decoration and where a more exciting version is called for, such as on posters or banners.” Supposedly, these were “inspired by the London Underground map.” – Creative Review
I get what they’re going for with the connection to the London Underground, but 1. I think it might be a bit too obvious and 2. I’m not crazy about the variation in line weight. What say you?
Munich 1972 Pictogram set
Mexico City 1968 pictogram set
Los Angeles 1984 pictogram set