HyperQuake

Apparently I am not that cool because I just found out about this blog. Each day features an incredibly striking photograph of one or two people that exude coolness. The extremely simple backdrop of the blog highlights the chosen photographs wonderfully and helps show off what these people have that some, well, don’t.

Thanks the function key for the heads up.

What exactly IS an aspirational target? Click here to find out.

As competition becomes fiercer, as private labels compete on quality, as incremental innovation becomes less discernable to consumers, the need to make brands relevant to the individual is more critical than ever. But who is the individual? And do individuals exist in large enough numbers to push a brand forward? That is the critical question facing every brand today, and a question answered by Aspirational Targets.

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