So today is the 15th birthday of the advertising industries first banner display ads. They first appeared on Hotwired.com and got a 78% click through rate, unheard of today in times where banner ads are lucky to pull a 0.02% CTR. I guess age has taken its toll on the old banner ads a bit. Creatively speaking they weren’t the best looking ads ever (far from it), but hey, it was 1994 right? Oh well, Happy Birth banner display ads, it’s been an interesting ride so far and I’m sure it will continue to be.