Tuesday, November 17, 2009

For all of you organization freaks out there or those who have an extremely long and specific Christmas List to distribute (like me), this app will rock your world. And just in time for the holidays.
You can now use your trusty old iPhone as a bar code scanner. Just scan in the item you would like to either catalog or add to your “Please Buy Me This” list and then email to yourself or a rich loved one alerting them of the update.
Check out this How-To courtesy of Apartment Therapy and let the cataloging begin.
AHHHHHHHHHHH

So I was shopping for vacuums yesterday with my dad when I spotted the newer, friendlier Eureka logo:

What is this business, I thought? You’ve gone from sturdy and reliable to I Can’t Believe It’s Not Butter. (Though I guess Gen-X moms probably buy ICBINB?) Anyway, while I’m sure vacuums are difficult to market, as folks don’t buy them very often, this friendlification of every brand is starting to get on my Gen-Y non-mom nerves, and I began to gripe about this trend to my dad right there in the vacuum aisle. I managed to stop myself after he gave me one of those pained-but-humoring-me looks.
My web design side would also like to point out that the Eureka site is really nice except for that logo, which seems to have been swapped out post-launch. I’m sure their products are good, but personally I’d like to see branding that says “machine that’s not going to break in 6 months” (as tends to be my vacuum luck) more than “hooray, cleaning!”
So I ended up buying Bissell instead (because Dyson, wtf are those prices?!), abandoning Eureka for the aforementioned very shallow graphic reasons.

The vast majority of consumer brands are small to mid-sized. Far too often, however, they try to “act big” and end up with little in results to show for their effort and expenditure.
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