HyperQuake

What’s cuter than taking something that is normally big, strong and massive and making it tiny and adorable?  Einstein, who is likely to be the tiniest horse in the world, was born April 26th… and, while I really don’t understand the point and think it’s a little “wrong,”  he is freaking cute. Oh, and just a warning, apart form the super cute horse, the video is pretty lame.

Read more about Einstein.

An excerpt from American Apparel’s tag cloud.

Whether you are a curious consumer and want to see what people are saying about the brands you use in your daily life, or you work for a brand and want to see what people first think of when they see your logo, Brandtags.net is where you want to go.

This site is great. Simple premise. You go to the site, see a logo randomly, enter into a box one word (the first word that comes to mind) and then move on. You can either choose to keep entering words about new brands the site throws at you, or you can go see what other users tagged a given brand with.

Using it is fun, but reading what are the most popular tags about a brand is even more fun and pretty darn insightful. You can also play a game where you guess what a brand is based on the tags (and NO, you don’t get a choice of logos, just the tags!). You can even add other brands if you want to submit them to see how people think of them and tag them.

The site refers to itself as “A collective experiment in brand perception.” Great stuff and very insightful stuff for those interested in seeing consumer perceptions.

Man oh man, you New York people have all the luck! Bludot says:

“When we opened our SoHo store in 2008, we became surrounded by the resourceful culture of “curb-mining”: the act of finding furniture and art on the street. Now that a year has passed, our friends at mono approached us with a way to conduct a curb-mining experiment of our own: What would happen if we left a bunch of Real Good Chairs all over New York, free for the take?”

Anyone in or around Soho November 4th and 5th really ought to try and snag one, Bludot is one of my favorite furniture purveyors; they are living the design school student dream! “The three of us were college friends and shared a passion for art, architecture, and design. After we left college and began to furnish our first homes, we didn’t like the stuff we could afford and we couldn’t afford the stuff we liked. We figured we were not alone and we were naïve enough to try and do something about it.”

From Le Blog: “The Uniform Project was sent to me by a friend this week and it certainly captured my attention. Sheena Matheiken has taken it upon herself to wear the same dress every day for an entire year as an exercise in sustainable fashion, whilst also raising funds for the education of children living in slum communities in India. It’s an interesting exercise and a great cause but what really gets you in is the visual presentation of every day… this is one girl who knows how to work her accessories!”

“1 town. 800 inhabitants. 12 music artists. See how sound made the everyday extraordinary.”

“New Sony Soundville campaign by Cadbury Gorilla creator Juan Cabral. In March 2009 a small town in Iceland was filled with speakers and music from the likes of Death In Vegas, Bob Dylan and the Guillemots. The Seydisfjordur village was turned into an extraordinary sound-system for a week. The objective of the brand is inviting people to believe in experience superior sound and promote the latest audio technologies from Sony, offering an experience never before experienced.”