Apparently 60 pianos were scattered all around New York City from 6/21/10 – 7/5/10 as part of a unique art installation brought to the city by the organization Sing for Hope. The installation was a joint venture with a British artist, Luke Jerram, and was named “Play Me, I’m Yours”.
All types of art installations are popping up around cities across the world of late it seems, but to me this one seemed genuine and inspiring. In a sea of cars, trains and hectic, frantic people rushing everywhere, 60 pianos were able to dot the landscape and connect with people in the city in a new/unique way. Whether you sat down to play it, or whether you just saw it and wondered why it was there, there was still some level of connection made. Pretty cool if you ask me.
The fine folks over at Bergdorf Goodman in New York never fail to go wonderfully nuts with the window dressings during the holidays. Here are this year’s offerings.
There is never too much to ask of ourselves when we’re looking for the next big idea. Check out this Bathroom in Hamburg: To promote the exclusive thrillers and horror films on 13th Street, the toilet of a nightclub in Hamburg was specially prepared. Just after entering the room, the light suddenly goes out and the room is bathed in black light. And now a bloody crime scene becomes visible on the floor and walls: “See what others don’t see. 13th Street. The Action and Suspense Channel.”
…just another way to think about advertising, heightening people’s awareness, fear level, and anticipation. Even we should feel like this before going through one of our own installations.