CAUTION: Loyalty cards are going mobile. Companies such as Foursquare, Loopt Star, and Gowalla have officially turned cell phones into a one-on-one marketing device, simply rewarding you for checking in at places and doing things you already do. These apps allow companies to make current customers more loyal by encouraging frequent visits, while enticing new consumers with deals and savings available on their cell phones.
Mobile loyalty cards should be much more effective than physical loyalty cards or other digital campaigns in creating an individual connection with the consumer. Because the consumer does not receive any coupons he or she does not request, a company can create customized couponing based on where and what each person checks in doing.
Although it may take some time for people to get comfortable publicizing their location, coupons and deals at Starbuck’s, Macy’s, American Eagle, Gap, local bars and restaurants, and many more may give them just the shove they need to become believers.
Out to Launch, a blog I subscribe to, posts a Random iPhone App of the week. This week: Cheese or Font? The game presents the player with a word, say “Tetilla,” and the player is to guess if the word is type of cheese or a type of font. It’s a cheese, by the way.
You can download the app for free at the APP Store, and, lucky for me and all of the other iPhone-less people in the world, you can also play the game online. None the less, it’s a great game for foodies and font-ies (?) alike.
While it may be a bummer that there are no Sam Jackson quotes from classic movies like Snakes on a Plane, Deep Blue Sea, or Lakeview Terrace on here, you do get 100% original Samuel L. Jackson quotes, apparently recorded just for the app by Sam himself.
That’s why you should get the Samuel L. Jackson app for your phone, iSamJackson.
The developers of the app have made it easy to get your Sam quotes in 2 ways, either clean and expletive-free for the under 17 crowd apparently, and then of course, well, with expletives. That’s a good move, because the world needs these quotes no matter what their age.
Samuel L. Jackson may be one of the finest actors of our time, with a resumé that goes beyond that of many other actors. I doubt George Clooney would’ve signed on to or even been able to carry Snakes on a Plane the way Sam did. Plain and simple, Samuel L. Jackson movies make you and your TV/DVD player feel good. Now they can make you and your iphone/ipod feel good.
So, you should probably buy it or Samuel L. Jackson might just call you leaving quotes from his movies on your voicemail everyday until you do.
The iPhone development company tap tap tap recently put up a video demonstrating the design iterations that their most recent application, Convert, went through. Check it out below.
The great thing about the video is it really shows how many iterations a very well designed and built application can go through. The application itself has had great success making just under $50,000 dollars in the first two weeks, rising to the second most paid for application in the app store. Just shows where mobile application development can go.
CAUTION: Loyalty cards are going mobile. Companies such as Foursquare, Loopt Star, and Gowalla have officially turned cell phones into a one-on-one marketing device, simply rewarding you for checking in at places and doing things you already do. These apps allow companies to make current customers more loyal by encouraging frequent visits, while enticing new consumers with deals and savings available on their cell phones.
