HyperQuake

Case-Real, a Japanese design firm, just introduced a new way to think about “dual purpose”. The obvious answer has always been to add storage. A bed that doubles as a dresser, a dresser that doubles as a bookshelf, the list just goes on and on.

But where does your cat go you ask? Why, under this table of course!

Thanks for the tip Apartment Therapy.

Target has officially made holiday shopping painstakingly easy by launching small Target To-Go shops in NYC, Washington D.C. and San Francisco. The lucky individuals living in these cities can now purchase holiday presents in just three easy steps:
1. Walk up to the counter
2. Choose one of the top 50 gifts by number
3. Walk over to another counter to pick up the fully wrapped gift

So, not only have they taken all of the annoyances out of holiday shopping (wrapping, aisle pushing), they’ve narrowed down the selection for you too. A great strategy for those that always end up double and triple booking themselves during this time of year.

Thanks for the info Fashionista.

The vast majority of consumer brands are small to mid-sized. Far too often, however, they try to “act big” and end up with little in results to show for their effort and expenditure.

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