I don’t eat Corn Flakes. That being said, I LOVE CORN FLAKES.
Package design circa whenever Huckleberry Hound was popular
The rooster, Cornelius, has been the Corn Flakes mascot since 1958, and C-Flakes have been fairly consistent in their depiction of old Corny throughout the redesigns, the obligatory (unnecessary?) kid-friendly drawings notwithstanding.
Current American Packaging
How lovely is that? How timeless and not-for-kids? I love it. I love always noticing it in the sea of graphic insanity that is the breakfast aisle. I love it all except for the beveling. Why always with the beveling?? You are soooo close, Kellogg’s! So close to meeting a designer’s cereal dreams. Just uncheck that layer effect! It takes like one second!
Then again, considering that this is the same company who is capable of sending this to the shelf, I should probably just shut up and enjoy it while it lasts.
We are very excited to announce our first international project; a complete rebranding of the Palenque, Mexico-based company, La Carne Es Fría. For over 85 years, La Carne Es Fría (LCEF) has committed to producing the most high quality beef and pork products, supplying restaurants throughout Mexico and Latin America with organic, humanely-slaughtered meats.
Old La Carne Es Fría logo
Logo Update
LCEF approached HQ to breathe new life into their brand, but still needed to maintain the sense of the company’s heritage, a challenge, since the brand had undergone minimal updating throughout the years. Based on extensive Hispanic consumer research and testing, HyperQuake first created a new logo, maintaining the typographical quirk of the original, and incorporating their iconic mascot, the “sausage señorita,” (featured in numerous past ad campaigns, pictured above) updating her look to bring her into the modern world.
New La Carne Es Fría logo
New Growth: Products & Publicity
The second phase of the project, to extend LCEF’s offerings to the general consumer market, is directed towards the ultimate goal of helping LCEF become a global brand. No longer will consumers in North America, Europe and Asia have to send away to order their beef hearts and pig snouts, La Carne Es Fría aims to bring them right to their neighborhood grocery.
Packaging Mock-Up, in production now
To this end, HQ developed a full suite of CPGs for La Carne Es Fría, as well as a complete ad blitz, with TV, print and web-takeover ads appearing in over 5 languages in 27 different countries, popularizing the campaign’s slogan, “Nada De Carne Es Más Frío Que Nuestra Carne, ¡Comer, Spam™!” throughout the world.
Photo courtesy of Flickr user tequierotocino
Interactive Innovation
HyperQuake also flexed its digital muscles, developing a fully immersive website to showcase LCEF’s new offerings, giving consumers a centralized place to delve into all their favorite meats. The website features social tools, innovation and viral videos to help meat fanatics connect with each other, and the “Carne de Cañón” interactive Flash game, which has earned over 150,000 unique plays.
I’m sure this will end up being a bigger deal than it should be because of what transpired last year with Tropicana’s epic redesign fail, but I thought I’d share a little behind the scenes look at Minute Maid’s new holistic global packaging redesign. It’s a cleaner refresh, but it’s honestly not that big of a stretch from where they currently are (aesthetically), at least to the U.S. consumer. What is smart is their approach to bring their synonymous global brands into the same redesign, making their whole lineup very cohesive.
As far as the design goes, it’s an improvement, with subtle typeface updates, but it’s not a spectacular “new” design. What it is, is smart. A great billboarding effect at shelf is created as one package ends and another one starts with the same fruit, creating a seamless effect of fruit on all sides of the package. Pretty cool. Here’s a look behind the scenes. Let the “bigger deal than it should be” begin. Well played, Coca-Cola.
I’m going to let you guys in on a little packaging saga I have been agonizing over for the past few years. First, let me preface by saying that I have a soft spot for any and all things Canadian. I don’t know why, I just do. Their accents and maple-leaf pennies just make my world dandy. So imagine how pleased I was when this appeared on shelves whilst I was in high school:
How cute! What refreshing, simple packaging! And I loved the drink itself, the subtle flavoring and over-the-top bubbliness made me think, “this is a grown-up pop”. Even the 2-liters were glass. But then after a while, this happened:
