Daniela Meloni creates the designer’s interpretation of Dante’s The Divine Comedy, at once beautiful, thoughtful and funny.
Read The Branding Comedy
As God is placed in the centre of the Paradise, in the Branding Comedy is the Consumer to stay in the centre of the system and he represents something to be reached by the brands, which are the real protagonist of the book. The Branding Comedy is divided in three sections, like the original Comedy. In each circle are placed the brands, depending on their sins and virtues, their positive/negative values or simply their real position in the market. In fact, as Dante uses the ancient symbols and allegories to describe the medieval world, in the same way logos and brands represent the symbols of today, carrying loads of different values and characterizations.
Did I say good sports? I meant sore losers. From Best Week Ever:
The Bengals finally made the playoffs last year and, as luck would have it, hosted the game at Paul Brown Stadium, right here in HQ’s hometown. The team wanted to create a really exciting Playoff Book to be sold during the game, and they felt HyperQuake would be a great fit for taking the design to the next level.
The goal of the project was to create a commemorative piece to showcase the Bengals’ awesome accomplishment. We all agreed that teamwork should be the primary focus of the design – the Bengals view making the playoffs as a collective achievement – with a strong emphasis on the host city of Cincinnati as well.
The end result was an exciting design that hit all of the team’s objectives and really made the Bengals come across as the high caliber team they are. Despite the fact that the game didn’t finish in the Bengals’ favor, fans can still cherish the memories, and have the playoff book to prove it.
