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Tuesday, June 29, 2010

America: Nation of Good Sports

Did I say good sports? I meant sore losers. From Best Week Ever:

Friday, May 7, 2010

Attention all Lawn Nerds!

So you say you are on an unspoken quest to one-up the neighbors; specifically their lawns?

Well, lucky for you, Scotts has released its MLB Authentic Collection. What’s that mean? Well, basically that you need to completely destroy and kill-off your existing lawn and start over planting the seed blend of your favorite MLB ballpark. Talk about bragging rights with Larry next door when that grass grows in!

Great American Ball Park Grass Seed by Scotts

Great American Ball Park Grass Seed by Scotts

“What’s that Larry? You’ve used a basic fescue seed mix?! Ha! My lawn is straight out of Great American Ballpark! Look at that deep emerald green!”

Oh, and it’s important to share that Scotts only selected 5 stadiums for the MLB Authentic Collection. The turf of the Cincinnati Reds stands strong with other prestigious stadiums like Wrigley and Fenway.

Why am I sharing that point you ask? Well, it’s another reminder that Cincinnati is pretty awesome. Heck, I’m a New Yorker, born and raised, but I don’t see Yankee Stadium included in this mix.

So come check out a Reds game and visit HQ. Then go home and grow your own GABP lawn.

Tuesday, March 9, 2010

Case Study: Cincinnati Bengals

Cincinnati Bengals Playoff Commemorative Program Cover

The Bengals finally made the playoffs last year and, as luck would have it, hosted the game at Paul Brown Stadium, right here in HQ’s hometown. The team wanted to create a really exciting Playoff Book to be sold during the game, and they felt HyperQuake would be a great fit for taking the design to the next level.

The goal of the project was to create a commemorative piece to showcase the Bengals’ awesome accomplishment. We all agreed that teamwork should be the primary focus of the design – the Bengals view making the playoffs as a collective achievement – with a strong emphasis on the host city of Cincinnati as well.

The end result was an exciting design that hit all of the team’s objectives and really made the Bengals come across as the high caliber team they are. Despite the fact that the game didn’t finish in the Bengals’ favor, fans can still cherish the memories, and have the playoff book to prove it.