So MillerCoors has recently launched some updated packaging for the Champagne of Beers. That’s Miller High Life, but I refuse to call it anything else because the tagline ‘Champagne of Beers’ is awesome.
It’s been a little while since they did anything to the packaging, so I personally do think it was due. The logo has been minorly tweaked, but the packaging on the cases is where you’ll really notice things. Even if you’re not very familiar with the brand, you’ll notice things right away. The ‘Girl in the Moon’ logo adorns the sides of the packaging now and the front/back is much simpler and fitting for the brand. It doesn’t feel like the box is shouting at you, it feels more polished. Other minor tweaks to logo sizing for example are there, but that’s about it.
In terms of how I view the brand, everything about the changes seem fitting to me. For a brand that also has apparently been seeing growth in recent years with consumers changing their beer choices with the economic rollercoaster, I think the update was well deserved and hope that it does well.