An excerpt from American Apparel’s tag cloud.
Whether you are a curious consumer and want to see what people are saying about the brands you use in your daily life, or you work for a brand and want to see what people first think of when they see your logo, Brandtags.net is where you want to go.
This site is great. Simple premise. You go to the site, see a logo randomly, enter into a box one word (the first word that comes to mind) and then move on. You can either choose to keep entering words about new brands the site throws at you, or you can go see what other users tagged a given brand with.
Using it is fun, but reading what are the most popular tags about a brand is even more fun and pretty darn insightful. You can also play a game where you guess what a brand is based on the tags (and NO, you don’t get a choice of logos, just the tags!). You can even add other brands if you want to submit them to see how people think of them and tag them.
The site refers to itself as “A collective experiment in brand perception.” Great stuff and very insightful stuff for those interested in seeing consumer perceptions.