JOURNAL / News / June 27, 2017

by Dan Barczak

The Do Good Initiative


Click here to download the 2017 application for The Do Good Initiative.

We’ve been proud to call Cincinnati home since the day Hyperquake was first founded in 1986. The struggles and triumphs we've witnessed in this city are emblematic of the gritty Midwestern spirit that's shared by every Cincinnatian. In our experience, the people who make their home here are always ready to stick by the Queen City through thick and thin.

That commitment — to our shared history and to each other — inspires us here at Hyperquake. This year, we’re so excited to support a few of those people in their mission to help their fellow Cincinnatians, in the best way we know how: by sharing our talent with a worthy local nonprofit.

We can always do more together.

We know that there are many 501(c)(3) organizations who contribute to our community daily. It can be difficult for them to identify funds to evolve their brand, and that can hold their organization back from maximizing its impact. We know better than anyone that creating a brand that truly reflects your values takes time, funds, and a lot of hard work. We want to give that opportunity to a deserving organization that wouldn’t otherwise have access to creative talent. We want to give back.

We also know that there are lots of creative people in this community who have a lot of heart for the city —many of whom we’ve had the opportunity to work with in the past. We love the idea of bringing together creatives beyond just the branding industry, in order to encourage collaboration and community involvement. We want to work with other local creatives to simplify, inspire, and do good.

Introducing The Do Good Initiative 2017.

The weekend of October 21-22, 2017, Hyperquake will hold a 2-day brand development event. The organization we select (based on written applications and interviews) will have the opportunity to attend the event and work with Hyperquake designers, strategists and project coordinators to develop their brand into something their stakeholders can be proud of. Depending on the chosen organization’s needs, we’ll also partner with talented locals to provide other creative services in support of the new brand. We're looking for local freelance or agency partners who are interested in offering their services to the selected nonprofit — these services could include photography, videography, collateral printing, environmental graphics, web development, etc. Our goal is for the chosen organization to leave the event absolutely up to the gills in new brand materials that will help them serve more people and touch more hearts.

How do I apply?

We encourage all organizations to apply to The Do Good Initiative who meet two simple requirements: (1) You must be a 501(c)(3) nonprofit, and (2) Your work must be focused on improving the Cincinnati metropolitan area (including NKY and IN). The application is posted at the top of this page; your completed application is due by Monday, July 31. We’ll choose the top three organizations for an in-person interview, to learn more about their goals and to ensure our offerings are in line with their needs. The recipient will be selected and announced no later than September 15th, 2017.

Please circulate this page with anyone you know who might be interested. If you’re an applicant with questions, a member of the press, or a creative who’d like to get involved, please contact us at or call 513-563-6555 and ask for Emily Zalla.

We’re so proud to call Cincinnati home, and we can’t wait to receive your applications and see how much good we can do this year, together.