Project Details
Project Name
Cincinnati Art Museum Branding
Industry
Art
Location
Cincinnati, OH
Hyperquake is a proud partner of the Cincinnati Art Museum on an ongoing basis for a variety of projects, helping to make Greater Cincinnati’s most treasured cultural asset accessible to everyone.
STRATEGIC INSIGHT
Founded in 1881, the Cincinnati Art Museum (CAM) is one of the oldest art museums in the United States. Its 67,000 works comprising 6,000 years is one of the most extensive collections in the Midwest.
In 2018, we partnered with CAM to build upon their strong legacy. Our goal was to celebrate their existing brand, while also pushing to evolve their visual system. The resulting materials were designed to serve life-long and new visitors coming to the art museum.
THE EXECUTION
By collaborating with the CAM team, we were able to understand the connections between our Cincinnati community, local and global artists, and historic and contemporary artworks. This depth of understanding allowed our team to create exciting collateral materials and strategic marketing solutions featuring artwork, artists, and CAM’s extensive knowledge in unique and delightful ways for visitors. These materials support CAM’s presence in the market, with consistent thinking and execution across print, digital, and social media marketing. Our Hyperquake team helped contribute to the second highest monthly attendance for CAM since 1989 through our strong partnership with CAM.
Our Role
- Brand/Business Strategy
- Collateral
- Design
- Illustration
- Integrated Campaigns
Links
Collaborators
- Arnold Printing
Previous Project
“You have made my job so much easier. I can finally focus on internal museum design instead of always having to manage the details every day. The level of design is outstanding. Thank you.”
Victoria Karoleff, Cincinnati Art Museum Design Manager
We’d love to learn about your business opportunties. Let’s chat about how we’d tackle your biggest brand challenges.