Cincinnati Art Museum
Identity

Strengthening the presence of a 137-year-old Cincinnati institution.

Hyperquake is a proud partner of the Cincinnati Art Museum on an ongoing basis for a variety of projects, helping to make Greater Cincinnati’s most treasured cultural asset accessible to everyone.

STRATEGIC INSIGHT

Founded in 1881, the Cincinnati Art Museum (CAM) is one of the oldest art museums in the United States. Its 67,000 works comprising 6,000 years is one of the most extensive collections in the Midwest.

In 2018, we partnered with CAM to build upon their strong legacy. Our goal was to celebrate their existing brand, while also pushing to evolve their visual system. The resulting materials were designed to serve life-long and new visitors coming to the art museum.

THE EXECUTION

By collaborating with the CAM team, we were able to understand the connections between our Cincinnati community, local and global artists, and historic and contemporary artworks. This depth of understanding allowed our team to create exciting collateral materials and strategic marketing solutions featuring artwork, artists, and CAM’s extensive knowledge in unique and delightful ways for visitors. These materials support CAM's presence in the market, with consistent thinking and execution across print, digital, and social media marketing. Our Hyperquake team helped contribute to the second highest monthly attendance for CAM since 1989 through our strong partnership with CAM.

HYPERQUAKE SERVICES

Collateral | Print | Illustration | Integrated Campaigns | Brand & Business Strategy

“Our partnership with Hyperquake has made my job easier. I am able to spend more time focusing on internal design projects and less time managing the minute details of the brand.”

- VICTORIA KAROLEFF, CAM DESIGN MANAGER

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