Designing for us.
Designing for yourself is never easy – there is never enough time, clients come first, it has to be completely perfect, and there is a lot of pressure to create an incredibly strong identity that embraces everything we believe in with intention and purpose. Over the past few years, our own identity had become tired, fractured, inconsistent, and in some ways, uninspiring. It simply was no longer us. We have had, and will continue to have, new people, new skills, and new beliefs, and we wanted to embrace those into our brand. It was time to practice what we preach to every one of our clients, and redesign our own brand from the inside out.