Authentic in a category that isn’t.
Lykins Energy Solutions is a family-owned energy company that has delivered results the right way for over 65 years. Hyperquake evolved their identity and developed a new brand strategy to broaden the reach of Lykins’ business in new markets, new geographies and to new customers.
We began by digging into the energy industry and the Lykins business. We spoke to employees, customers – even fuel truck drivers – to find out their values and what drives them to articulate key insights of the brand and the business. Understanding many global factors like energy consumption trends, increased demand, technological advances, globalization, market pressures and simply what people truly want from their energy company helped us craft the foundation for the brand.