Mike Albert
Strategy - Digital - Workshop

Propelling a 60 year old company into the future.

Mike Albert has always understood that moving forward is a necessity of life, their brand just needed to catch up. The ask? Jolt a 60-year-old company to lead the future of the automotive industry.

STRATEGIC INSIGHT

By 2030, the overall automotive market will hit $6.7 trillion. Almost 30% of this revenue potential will be 
driven by emerging technologies (Visualcapitalist 2018). The Mike Albert company has remained strong and family owned since 1928. As they evolve to stay ahead of a rapidly changing industry they knew they needed an updated brand that could follow suit.

THE EXECUTION

We built off of the unique partnership Mike Albert employees have with their clients to create a path of unified growth for the company. An organized brand architecture with a common driving purpose and a future-focused archetype laid the groundwork for the fearless approach Mike Albert is taking towards the evolving industry.  

HYPERQUAKE SERVICES

Brand Equity Creation // Architecture // Brand Narrative // Brand Character + Tone of Voice // Brand Design // Naming // Website Execution

Want to plan a project? Great! Send us your info!

Previous Project

Back to grid Simple depiction of a grid

Next Project