Straight from the core.
Snyder’s of Hanover competes in one of the fiercest aisles in the grocery, the snack aisle. The largest snack category in North America is salty snacks, totaling $28 billion in sales annually, according to Nielsen — dominated today with crunchier, bolder, hotter. What gives Snyder’s the right to win there? What is it about their story that makes them unique and desireable? Our assignment: develop a brand core to ground their entire product portfolio and brand architecture, innovation pipeline, and influence their future marketing strategy.