Fango

Redefining the future of sports entertainment and fandom with a revolutionary engage-to-earn app powered by $FNGO that brings fans closer to the games they love.

Fango is a revolutionary sports engage-to-earn app powered by the $FNGO (Fango Token) that brings fans closer to the games they love. Fango aims to redefine the future of sports entertainment and fandom with personalized content and a focus on community. They needed a brand to match their ambitious vision and resonate with young audiences. They needed a nimble team to build a digital ecosystem and app simultaneously, and a bold scalable identity that visualized a new way to connect athletes, clubs, and fans to scale across various platforms online and in media.

OUR ROLE

Startups & Ventures

New Business Creation

Strategy & Planning

Positioning

Design Sprint

Brand Identity

Narrative & Storytelling

Digital & interactive Content

Web & Mobile (UX/UI)

Launch/Awareness Campaigns

Growth Strategy

Audience Acquisition

COLLABORATORS

DevPhase

LOREM / Lukas Bruhn

Weeks from kickoff to brand launch

3/24

Our brand launch helped Fango secure funding from Genesis Capital, a top Web3 venture capital firm.

Fango's vision was big, but they needed a small agile team to run with them as they were building their digital ecosystem and bringing their app to life at the same time. We got to work to bring their brand to life strategically and creatively.

We crafted their strategy and equity, position in market, value prop, brand values, and helped define what Fango is and, importantly, what it is not, giving them a character, tone of voice principles, communication pillars before diving into creating their brand identity.

Fango is different than anything that exists today. We focused on visualizing a new way to connect athletes, clubs, and fans with an identity to drive recognition and consistency in a new space. So we built their identity to flex, adapt, and scale across various platforms online and in media.

“The brand is so refreshing and relevant to our target audience. It brings so much energy.”

Head of Marketing
Fango

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