Immersive Experiences
To support the launch of two world-class athletic facilities, Northwestern University partnered with Hyperquake to create a digital experience that would turn architecture into a recruiting powerhouse. The goal: to captivate prospective athletes, coaches, families, and VIP guests with a compelling, unified narrative of Wildcat excellence.
We developed a single cohesive design language and content management system at the Walter Athletic Center, ensuring every screen, story, and space felt interconnected and strategic. The result is an immersive and flexible platform that showcases the university’s commitment to top-tier competition, innovation, and student-athlete success.