Exploring Asia: Interactive Cultural Journey | Hyperquake & Asia Society Texas

An immersive cultural journey across five regions of Asia, brought to life through interactive design.

Asia Society Texas partnered with Potion to design and build a permanent, immersive cultural experience that invites guests of all ages to explore the richness and diversity of Asia. Located within the museum’s stunning minimalist architecture, Exploring Asia brings together five regions—Japan, Vietnam, China, South Korea, and India—through story-driven, interactive installations that center food, language, music, travel, and reflection.

OUR ROLE

Concept, Visual & Motion Design

Interactive Prototyping

Software Development

Website Design & Development

Video & Animation Production

Fully Customizable, Cross-application CMS

COLLABORATORS

C&G Partners

LoyalKaspar

discrete interactive exhibits and spaces

years of partnership

Each exhibit was designed to be easily updated through a custom CMS that spans applications and platforms, ensuring content can grow with the organization and reflect evolving narratives across Asia. We created five bespoke interactive environments, blending ambient media, tactile installations, projection, and animation to tell rich stories that resonate with learners of all ages.

This experience required deep listening to our partners at Asia Society Texas Center, to educators, to community voices, and to the cultures being represented. We shaped every touchpoint to honor authenticity while making space for universal connection.

This is not just a museum exhibit. It’s a living learning environment that evolves with time, visitors, and the global Asian experience.