Case Study: Unifying the Reds Community Fund Brand Identity

This one belongs to the kids: unifying identity to strengthen community impact.

The Reds Community Fund mission is to improve the lives of underserved youth by leveraging the tradition of the Cincinnati Reds through baseball, softball, education, and community-building initiatives. The fund's outreach provides educational and personal development opportunities to help improve the futures of children aged 4–18.

They sought to solidify their identity, clarify their value proposition, and reestablish relevance among both the local community and donors.

We developed a clear and compelling messaging strategy centered on the Reds Community Fund's unique value. From there, we built a refreshed visual identity—including a new logo and flexible system—designed to unify all their touch points and better align with other Major League Baseball foundations.

The Reds Community Fund emerged with a stronger, more "ownable" identity and clearer message—positioned not just as an extension of the team, but as a distinct and essential contributor to community development. The updated visual system helped establish consistency and recognition across all touch points, while the messaging provided clarity that better connects with both donors and community partners.