Driving down costs. Revving up results.

Leonard Truck Outfitters is one of the nation’s leading truck accessory and trailer retailers, with more than 100 locations across the eastern U.S. For over 50 years, they’ve built their reputation on quality products, expert service, and outfitting customers to take on any job or adventure. But like many growing mid-sized companies, Leonard was facing mounting pressure in today’s digital landscape: rising acquisition costs, fragmented campaigns, and stagnant paid media performance. They needed a sharper, more scalable performance marketing strategy to maximize ROI across their vast footprint—one that could bring structure, precision, and efficiency to every market they serve.