Colin Crotty

CEO & Partner

Colin Crotty believes everything can and should be made better. That includes businesses, people and great stories. As the CEO of Hyperquake, he spends his time obsessing about the future. “How can we grow? What’s next? What’s best?” These are the questions that keep Colin up at night. As a result, his vision is reshaping how some of the top companies in the world think about their work. Colin deeply believes his team’s job is to move people in order to move product for clients. His enthusiasm and passion for life are evident at home, at work, and in the community with friends. Colin brings a unique voice to our industry – maybe because he spent the first part of his career as an industrial launderer. (No, really.) When he’s not in the office or with clients you can find Colin on the field, the lake, the court, or in the backyard with his three kids and wife, Emily (a recovering attorney who runs a few businesses of her own).

Truth should never be complicated or difficult.

Leadership

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Insights
Demand Your Brand Bear More Fruit
Brand isn’t language; it’s the systems behind it. As AI reshapes the role of brand, disciplined positioning and the creativity to apply it across the value chain will always outperform messaging.
Overhead turtle illustration used by Hyperquake to convey slowing down for deeper insight and strategic brand transformation.
Insights
The Argument to Make Space
We’re wired to move fast—but what if progress starts by slowing down? We make the case for taking a beat, asking “What else?”, and uncovering what’s left unsaid to find the real problem worth solving.
UC Innovation Hub mural — Hyperquake project showcasing the University of Cincinnati’s legacy of innovation
Feature
A Legacy of "Next": Bringing UC's Innovation History to Life
Celebrating UC’s legacy of innovation through a bold visual tribute that connects past achievements with the limitless possibilities of what’s next.
Now–Near–Next framework — Hyperquake brand and activation model for guiding business growth
Insights
The Linear Brand Path Is a Dead End. We Built a New Approach for Growth.
Discover our Now–Near–Next framework—built to help marketing leaders drive results today, sharpen their brand tomorrow, and shape the future without missing a beat.