Dale Tesmond

Founder, Storybuilding

Every day Dale Tesmond builds a great life, which makes for a killer story. Just ask him about the time he unearthed a passion for experiences on a grocery store end cap, and it changed the trajectory of his future. Dale has been building permanent experiences around the globe for more than 35 years. His naturally curious personality drives new discoveries and uncovers limitless possibilities. This curiosity sometimes leads him to the top of a mountain on his trusty road bike, a dude ranch in Montana, or to his office table – where a near-impossible jigsaw puzzle is almost always in progress. Dale and his wife Fran have traveled the world together and raised two remarkable sons (and she still calls him her favorite person).

Do what you love 100% of the time.

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Insights
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Discerning between a refresh and rebrand is crucial. Dig deeper into why your brand lacks resonance. Learn the nuances and essential questions for informed decisions.
Feature
Potion
Welcome Potion, a renowned digital content studio, to the Hyperqake family, known for 20+ years creating world-class digital storytelling and immersive brand experiences.
New Work
JCI OpenBlue Innovation Center
Johnson Controls collaborated with us to lead the highly ambitious design and architectural development of the new Innovation Center.