Melissa Kelly

President & COO

Melissa Kelly gets shit done. And, she does it with a smile and the confidence that comes with building hundreds of jaw-dropping experiences. As our President & COO, Melissa brings a catalog of wisdom and assembles our teams of experts against each client opportunity. She can rally internal and external stakeholders for the benefit of our clients like no other. You can’t surprise her. You can’t intimidate her. But, you can get to know her, and when you do you’ll be delighted to discover a raw, real personality with a heart for understanding other humans at a deep level. This is most evidenced by a collective of life-long relationships she has cultivated with a crew of friends and family that have endured the full range of human emotion and traveled the world together. Melissa and her husband Brian share a love of building businesses and of their two phenomenal sons.

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Be Brave. Believe. And Make It Happen.

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Leadership

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Insights
Demand Your Brand Bear More Fruit
Brand isn’t language; it’s the systems behind it. As AI reshapes the role of brand, disciplined positioning and the creativity to apply it across the value chain will always outperform messaging.
Overhead turtle illustration used by Hyperquake to convey slowing down for deeper insight and strategic brand transformation.
Insights
The Argument to Make Space
We’re wired to move fast—but what if progress starts by slowing down? We make the case for taking a beat, asking “What else?”, and uncovering what’s left unsaid to find the real problem worth solving.
UC Innovation Hub mural — Hyperquake project showcasing the University of Cincinnati’s legacy of innovation
Feature
A Legacy of "Next": Bringing UC's Innovation History to Life
Celebrating UC’s legacy of innovation through a bold visual tribute that connects past achievements with the limitless possibilities of what’s next.
Now–Near–Next framework — Hyperquake brand and activation model for guiding business growth
Insights
The Linear Brand Path Is a Dead End. We Built a New Approach for Growth.
Discover our Now–Near–Next framework—built to help marketing leaders drive results today, sharpen their brand tomorrow, and shape the future without missing a beat.
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great together.
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