Melissa Kelly

President & COO

Melissa Kelly gets shit done. And, she does it with a smile and the confidence that comes with building hundreds of jaw-dropping experiences. As our President & COO, Melissa brings a catalog of wisdom and assembles our teams of experts against each client opportunity. She can rally internal and external stakeholders for the benefit of our clients like no other. You can’t surprise her. You can’t intimidate her. But, you can get to know her, and when you do you’ll be delighted to discover a raw, real personality with a heart for understanding other humans at a deep level. This is most evidenced by a collective of life-long relationships she has cultivated with a crew of friends and family that have endured the full range of human emotion and traveled the world together. Melissa and her husband Brian share a love of building businesses and of their two phenomenal sons.

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Be Brave. Believe. And Make It Happen.

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Leadership

LATEST NEWS

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New Work
Brooklyn Museum Monet & Venice
For the largest Monet exhibition in New York in 25 years, we transformed a transitional rotunda into an interpretive tool—one that prepares guests to understand the art as deeply as they feel it.
Insights
Employee Appreciation Is More Vital to Your Internal Strategy Than You Think
Explore why timely, authentic recognition matters more than formal programs alone, and how small, intentional actions can transform your team’s experience and impact.
Insights
Demand Your Brand Bear More Fruit
Brand isn’t language; it’s the systems behind it. As AI reshapes the role of brand, disciplined positioning and the creativity to apply it across the value chain will always outperform messaging.
Overhead turtle illustration used by Hyperquake to convey slowing down for deeper insight and strategic brand transformation.
Insights
The Argument to Make Space
We’re wired to move fast—but what if progress starts by slowing down? We make the case for taking a beat, asking “What else?”, and uncovering what’s left unsaid to find the real problem worth solving.
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great together.
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