BRANDING
IMMERSIVE EXPERIENCES

Johnson Controls

Selling sustainability by fusing story with tech in JCI's larger-than-life OpenBlue Innovation Center.

Johnson Controls, the global leader in smart, healthy, sustainable buildings, commissioned Hyperquake to lead the design and architectural development of its OpenBlue Innovation Center in Glendale, Wisconsin, where the company could showcase its holistic business approaches and real-world impacts in a dramatic, high-tech setting.

Collaborating with Johnson Controls to create a compelling narrative, the Hyperquake team created an experience journey which mapped out every tactical storytelling moment in detail. Our trusted partner Fivestone Studios brought these moments to life across installations with their creative use of tech, programming, and interactive design expertise.

OUR ROLE
Strategy & Planning
Positioning
Immersive Storytelling
Digital & Interactive Content
Executive Briefing Centers
COLLABORATORS

Fivestone Studios, Digital Content

NanoLumens, Technology

Pixera, Technology

Electrosonic, AV Design & Integration

Kubik, Fabrication

OVERVIEW

Two installations in particular, the interactive 3D Globe and projected Vision Book, are a testament to the powerful, captivating effects of story fused with tech.

Two installations in particular, the interactive 3D Globe and projected Vision Book, are a testament to the powerful, captivating effects of story fused with tech.

Two installations in particular, the interactive 3D Globe and projected Vision Book, are a testament to the powerful, captivating effects of story fused with tech.

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