Selected Work

Launching a CBD brand to introduce an underrepresented but growing consumer demographic to the category.

A family-owned company asked for a brand refresh. They received a company-wide revitalization.

Redefining a global company to bring women's wellness to life.

A short look back. A long look forward. Transforming a museum with a bygone story into a futuristic experience fit for true innovators.

A four-floor tribute to the human genome: illuminating science as service.

Selling sustainability by fusing story with tech in JCI's larger-than-life OpenBlue Innovation Center.

One global narrative, regionally applied: raising awareness and unlocking opportunity across the world.

Building a new brand for a parent company amidst multi-industry expansion through rapid acquisitions.