IMMERSIVE EXPERIENCES
Branding
Laying the foundation of a scalable narrative-led strategy for global impact.
As Honeywell evolved from an industrial icon known for its hardware to a leader in industrial software and automation, its Washington, D.C.-based Technology Experience Center (HTEC) needed to reflect that shift—with a fresh look and new stories. With 20+ years of partnership across five global HTECs, Hyperquake was able to draw on deep institutional knowledge to reimagine the space and experience for today’s global leaders, policymakers, diplomats, and enterprise customers.
With story as our strategy, we created a brand-aligned experience framework that invites guests to explore Honeywell’s ready-now solutions to the world’s toughest challenges. The narrative added intrigue to the guest journey, unified Honeywell’s diverse offerings, and guided decisions around both physical and interactive design.
The result: a scalable model for Honeywell’s global centers—consistent in story and experience arc, yet flexible enough to adapt by region or industry. Individual content can also change over time—while the core story remains intact—ensuring the space can keep pace with Honeywell’s growth.
The reimagined D.C. center is now future-ready, bridging Honeywell’s legacy of innovation with the future it’s building.
OUR ROLE
Narrative & Storytelling
Interactive & Immersive Storytelling
Design
Digital Content Strategy & Development
Production & Implementation
Customer Experience Centers
COLLABORATORS
Inhance Digital
BBK
Inition
Moving Philm
Stimulant
Electrosonic
Whitlock
Story Stick
derse
Kubik
The Plan
20+
years working with Honeywell, creating and evolving the way they build global customer experiences
One
strategic narrative-led, framework creating a cohesive journey
5
global locations impacted by one holistic narrative
2
GACEP World Class Center Awards
To design an experience that could continue to evolve with the company, we developed an underlying story construct for the space. This "invisible hand" experience architecture not only guided our decision-making around the D.C. refresh, but also laid the groundwork for a repeatable journey that could scale to other Honeywell experience centers globally.
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Each center is a fully immersive space uniquely tailored to its own region. Owing to a balance of flexibility and structure, Hyperquake's spatial storytelling construct lays the groundwork for creating consistency across experience center locations globally while also providing a frame for customizing content based on region or industries.
“The Honeywell Technology Experience (HTE) showcases Honeywell's products and technologies in a way that is unique in Washington. Members and staff on Capitol Hill remember us. The HTE has proven to be a very effective way to tell our story to anyone who spends even 10 minutes walking through the center. It's changed the way we do business in Washington.”
Elizabeth L. Rossman
Retired Vice President Government Relations, Honeywell
