IMMERSIVE EXPERIENCES
Branding
One global narrative, regionally applied: raising awareness and unlocking opportunity across the world.
Hyperquake has forged a 20-year relationship with Honeywell to help them make the world aware of their leadership of the digital transformation to the industrial internet of things.
To provide a comprehensive overview of Honeywell's diverse business portfolio and showcase their offerings to a range of key audiences, Hyperquake created five Honeywell Technology Experience Centers located in Washington DC, Dubai, Shanghai, Minneapolis and Houston. While each experience center has the same storyline, each is uniquely tailored to the needs of the region they serve.
OUR ROLE
Strategy & Planning
Positioning
Immersive Storytelling
Experience Design
Digital & Interactive Content
Executive Production
COLLABORATORS
Inhance Digital
BBK
Inition
Moving Philm
Stimulant
Electrosonic
Whitlock
Story Stick
derse
Kubik
The Plan
5
locations connected globally by one holistic narrative
20+
years working with Honeywell, creating and evolving the way they build global customer experiences
2
ABPM World Class Center Awards
Each center is a fully immersive space uniquely tailored to its own region. Inside, visitors learn about Honeywell technologies first-hand, as well as the industries they impact, from aircraft to manufacturing. The Honeywell team can host cocktail receptions and day-long customer briefings for executives, industry decision-makers, and government officials not just providing education, but unlocking opportunities and motivating action.
“The Honeywell Technology Experience (HTE) showcases Honeywell's products and technologies in a way that is unique in Washington. Members and staff on Capitol Hill remember us. The HTE has proven to be a very effective way to tell our story to anyone who spends even 10 minutes walking through the center. It's changed the way we do business in Washington.”
Elizabeth L. Rossman
Vice President Government Relations, Honeywell
