Hidden truths reveal
transformative opportunities.

Our search for insights and stories fuels our courage to create something new. Truth frees us to shift, evolve, and grow—to activate your vision against its odds. Truth, be told.

Hyper: stimulated, excited, continuously active.
Quake: an energy for change or major impact; a shift, movement.
Truth. Some say it hurts. We say it matters — more than anything when it comes to building brands and businesses.

SERVICES

01

Innovation

Innovation

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Brand

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Campaign

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Innovation

Explore opportunities to build, test, and de-risk ideas for startups, venture teams, and innovative leaders, identifying what is true and what must become true to realize your vision and move faster to bring new value to market.

Product & Service Concepts
Minimum Viable Brands
Opportunity Exploration
Insights & Validation
Design Sprints
Startups & Ventures
New Business Creation
02

Brand

Create or modernize your brand with human-centered strategy and divergent design to attract new customers, inspire the people you serve, and grow your business—from startups to Fortune 100s.

Strategy & Planning
Positioning
Brand Identity
Packaging
Naming
Narrative & Storytelling
In-Market Strategy & Execution
03

Experiences

Build immersive brand and cultural experiences in both digital and physical environments that captivate your audience, inspire action, and strengthen customer loyalty. We call this Storybuilding®.

Innovation

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Brand

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+ GET IN TOUCH

Experiences

Build immersive brand and cultural experiences in both digital and physical environments that captivate your audience, inspire action, and strengthen customer loyalty. We call this Storybuilding®.

Immersive Storytelling
Digital & Interactive Content
Museums, Arts & Cultural Spaces
Customer Experience Centers
Executive Briefing Centers
Activations & Live Events
Experiential App Development
Web & Mobile (UX/UI)
04

Experiences

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+ GET IN TOUCH

Growth

Boost your market impact with performance marketing. Achieve fast, measurable results to efficiently attract and retain customers, and get the most out of your investment to build long-term growth.

Launch/Awareness Campaigns
Growth Strategy
Fractional Growth Consulting
Launch Campaigns
Audience Acquisition
Paid, Earned & Owned Media
Audience Acquisition
Martech Infrastructure
Attribution & ROI Modeling
+ GET IN TOUCH

How We Work

Everything starts with understanding your vision, why you want help, and who you serve. We apply that to insights that are hard to find and easy to feel. This process creates strategy and design that builds both beautiful and useful stories and experiences. Human-centered. Business-focused. Outcome-driven. That’s a great story.

Working With Us

Thoughtful. Confident. Eager. Too much of one can throw things out of whack. A healthy balance of the three — that’s us.

We act with empathy, show poise, and project positivity. We’re on a mission to give clients a surge of purpose and passion. Above all, we believe in their ambitions. Every idea is an underdog story. We love those. It’s who we are. We’ll find a way to win.
Colin Crotty +
CEO
Cincinnati
Dale Tesmond +
Storybuilding Founder
Cincinnati
Dan Barczak +
Chief Creative Officer
Cincinnati
Marty Kersting +
Chief Business Officer
Cincinnati
Melissa Kelly +
President & COO
Cincinnati
Molly Baker +
Director of People Operations
Cincinnati
Alisha Norman
Senior Project Integrator
Salt Lake City
Amanda Temple
Senior Project Leader
Cincinnati
Austin Moore
Senior Designer
Cincinnati
Becca Wilson
Associate Creative Director, Experiential
Cincinnati
Björn Kemper
Associate Creative Director, Experiential
Cincinnati
Brandon Dawson
Director of Strategic Brand Experience & Communication
Durham
Brian Simons
Associate Creative Director
Cincinnati
Christie Gronauer
Senior Project Integrator
Cincinnati
Crosley O'Hearn
Senior Creative Producer
Cincinnati
Emily Esterle
Associate Creative Director
Cincinnati
Eric Pace
Production Implementation Director
Cincinnati
Grace Mullen
Senior Project Leader
Cincinnati
Hayley Hinshaw
Experience Designer
Cincinnati
Jaime Villegas
Strategic Client Director
Cincinnati
Jen Noll
Director, Experiences
Cincinnati
John McDaniel
Executive Producer, Storybuilding
Cincinnati
Jon Covey
Director of Technology
Cincinnati
Josh Belcher
Director of CX Strategy
Cincinnati
Joshua Hardman
Designer
Cincinnati
Julie Hakemoller
Senior Project Manager
Cincinnati
Kathryn Beane
Director of Strategy & Experiential Content
Atlanta
Katy Koetting
Senior Designer
Cincinnati
Lillian Currens
Senior Content Strategist
Cincinnati
Madison Poulter
Senior Content Strategist
Los Angeles
Marshall Thompson
Director of Strategic Growth, Storybuilding
Salt Lake City
Mikaila Wenker
Senior Designer, Experiential
Cincinnati
Mike Fox
Associate Strategy Director
Cincinnati
Paige Gutter
Senior Project Leader
Cincinnati
Ryan Bedinghaus
Executive Director, Park City
Salt Lake City
Sarah Buchan
Client Project Leader
Cincinnati
Scott Dierna
Designer
Cincinnati
Sheila Lewis
Executive Creative Director
Cincinnati
Sofia Ramos
Designer
Cincinnati
Tom Bolton
Creative Director, CX
Cincinnati
Tyler Rice
Creative Director, Experiences
Cincinnati
Valerie Peterson
Marketing Manager
Cincinnati
Vicki Stamper
Acounting Manager
Cincinnati
Colin Crotty +
CEO
Cincinnati
Dale Tesmond +
Storybuilding Founder
Cincinnati
Dan Barczak +
Chief Creative Officer
Cincinnati
Marty Kersting +
Chief Business Officer
Cincinnati
Melissa Kelly +
President & COO
Cincinnati
Molly Baker +
Director of People Operations
Cincinnati
Alisha Norman
Senior Project Integrator
Salt Lake City
Amanda Temple
Senior Project Leader
Cincinnati
Austin Moore
Senior Designer
Cincinnati
Becca Wilson
Associate Creative Director, Experiential
Cincinnati
Björn Kemper
Associate Creative Director, Experiential
Cincinnati
Brandon Dawson
Director of Strategic Brand Experience & Communication
Durham
Brian Simons
Associate Creative Director
Cincinnati
Christie Gronauer
Senior Project Integrator
Cincinnati
Crosley O'Hearn
Senior Creative Producer
Cincinnati
Emily Esterle
Associate Creative Director
Cincinnati
Eric Pace
Production Implementation Director
Cincinnati
Grace Mullen
Senior Project Leader
Cincinnati
Hayley Hinshaw
Experience Designer
Cincinnati
Jaime Villegas
Strategic Client Director
Cincinnati
Jen Noll
Director, Experiences
Cincinnati
John McDaniel
Executive Producer, Storybuilding
Cincinnati
Jon Covey
Director of Technology
Cincinnati
Josh Belcher
Director of CX Strategy
Cincinnati
Joshua Hardman
Designer
Cincinnati
Julie Hakemoller
Senior Project Manager
Cincinnati
Kathryn Beane
Director of Strategy & Experiential Content
Atlanta
Katy Koetting
Senior Designer
Cincinnati
Lillian Currens
Senior Content Strategist
Cincinnati
Madison Poulter
Senior Content Strategist
Los Angeles
Marshall Thompson
Director of Strategic Growth, Storybuilding
Salt Lake City
Mikaila Wenker
Senior Designer, Experiential
Cincinnati
Mike Fox
Associate Strategy Director
Cincinnati
Paige Gutter
Senior Project Leader
Cincinnati
Ryan Bedinghaus
Executive Director, Park City
Salt Lake City
Sarah Buchan
Client Project Leader
Cincinnati
Scott Dierna
Designer
Cincinnati
Sheila Lewis
Executive Creative Director
Cincinnati
Sofia Ramos
Designer
Cincinnati
Tom Bolton
Creative Director, CX
Cincinnati
Tyler Rice
Creative Director, Experiences
Cincinnati
Valerie Peterson
Marketing Manager
Cincinnati
Vicki Stamper
Acounting Manager
Cincinnati

From startups to enterprises, we rally behind our clients' vision and find a way to win.

CLIENTS

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Daygold Plant Blends
+
INNOVATION
BRANDING
PACKAGING
P&R Communications
+
BRANDING
CAMPAIGNS
Pure Romance
+
INNOVATION
BRANDING
PACKAGING
Procter & Gamble
+
INNOVATION
BRANDING
IMMERSIVE EXPERIENCES
AbbVie
+
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Best Buy Health
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+
IMMERSIVE EXPERIENCES
BRANDING
Cincinnati Art Museum
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+
BRANDING
CAMPAIGNS
Cincinnati Children’s Hospital
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+
BRANDING
GROWTH MARKETING
Cummins
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+
IMMERSIVE EXPERIENCES
BRANDING
Google
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+
BRANDING
CAMPAIGNS
Greenworks
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+
BRANDING
CAMPAIGNS
GROWTH MARKETING
Honeywell
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+
IMMERSIVE EXPERIENCES
BRANDING
Illumina
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+
IMMERSIVE EXPERIENCES
BRANDING
Johnson Controls
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+
BRANDING
IMMERSIVE EXPERIENCES
Mastercraft
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+
INNOVATION
BRANDING
CAMPAIGNS
Microsoft
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+
IMMERSIVE EXPERIENCES
BRANDING
Nike
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+
INNOVATION
BRANDING
CAMPAIGNS
Pavion
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+
BRANDING
CAMPAIGNS
Salesforce
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+
INNOVATION
BRANDING
Shell
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+
IMMERSIVE EXPERIENCES
BRANDING
Teradata
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+
IMMERSIVE EXPERIENCES
BRANDING
Verizon
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+
IMMERSIVE EXPERIENCES
BRANDING
Visa
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+
IMMERSIVE EXPERIENCES
CAMPAIGNS
Warped Wing
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+
BRANDING
PACKAGING
CAMPAIGNS

LATEST NEWS

+ READ ALL
Insights
Are Your Agencies Behind on AI? Time For a Change.
Discover why your agency's lack of AI integration could be holding back your business. Don't settle for outdated methods—demand real innovation and results.
Insights
Rebrand vs. Brand Refresh
Discerning between a refresh and rebrand is crucial. Dig deeper into why your brand lacks resonance. Learn the nuances and essential questions for informed decisions.
Feature
Potion
Welcome Potion, a renowned digital content studio, to the Hyperqake family, known for 20+ years creating world-class digital storytelling and immersive brand experiences.
New Work
JCI OpenBlue Innovation Center
Johnson Controls collaborated with us to lead the highly ambitious design and architectural development of the new Innovation Center.