IMMERSIVE EXPERIENCES
BRANDING
Transforming HPE’s Global
HQ into an Immersive Client Experience Hub
HPE engaged Hyperquake to move their World Headquarters from San Jose, CA to Houston, TX, creating a world-class interactive experience. We designed a technology playground with immersive activations. By conducting thorough stakeholder interviews and research, we crafted a cohesive storyline and customer journey. Our activation solutions ranged from generative art installations to interactive media kiosks, creating an engaging and informative environment for clients and visitors.
The HPE team was so pleased with our strategy and concept of the Customer Innovation Center, that they entrusted us to expand on the story developing and placing activations in other key areas of their new campus.
OUR ROLE
Strategy & Planning
Positioning
Immersive Storytelling
Experience Design
Digital & interactive Content
Executive Production
COLLABORATORS
Real Art
Pixel Fiction
Studio Tendril
BBK
IESS (IE Smart Systems)
2
story generative art piece in the lobby
4
story LED concept to span their parking garage
HPE embraces art and took great efforts to make their global headquarters a beautiful place to visit. We commissioned a digital generative art piece in their lobby. This two story LED sets the tone for guests as they enter the building with a beautiful, ever changing organic floral art piece.
The back of the HPE building looks out over a large courtyard that leads to the parking garage. HPE challenged us to come up with an activation and we recommended a 4 story outdoor LED across the garage. This huge canvas is the perfect backdrop for beautiful animations, high level messaging that's easily updatable, and employee events like watching the World Cup or Super Bowl together from the courtyard or their building window.
This work led to a refresh of their Santa Clara, California center. Additionally, the successful activations implemented in Houston were scaled and deployed at the Santa Clara Executive Briefing Center (EBC).
