BRANDING
CAMPAIGNS
While well known in the region, Northern Kentucky University partnered with Hyperquake to revitalize their brand and create distinction in their marketing strategy to stand out among local competition.
We developed a strategic brand foundation and omni-channel campaign, "Real Ambition - Real Success," designed to resonate with their diverse target audiences. By unifying verbal and visual communications, the campaign highlighted NKU's inclusive and ambitious spirit. Media activations spanned print, digital, and on-campus channels, ensuring broad reach and engagement. The cohesive strategy positioned NKU as a distinctive, welcoming institution, setting the stage for sustained brand evolution and success.