Mary Franck

Creative Director

Mary joined Hyperquake in 2025 as Creative Director for experiential, creative technology, and digital media projects. Leveraging her expertise and training in architecture, art, and technology, Mary specializes in infusing built environments with stunning digital media to inform, inspire, and connect audiences.

With over 15 years of successes across experiential, Mary has led design and technology teams for Local Projects, IBM, ESI Design, New York Times' experiential agency Fake Love, and Obscura Digital, among other pioneering innovators. The resulting culture-defining projects for renowned brands, visionaries, and artists have often generated global media attention and brought home prestigious creative-industry honors.

Mary is also an acclaimed artist whose works have been showcased internationally. After earning her B.A. in Conceptual and Information Art at SFSU, she pursued her interests in architecture at SCI-Arc. There, she earned her Masters in Design Research while experimenting with robots and digital fabrication. Mary currently lives in Brooklyn, where she remains deeply committed to the alchemy of collaboration and teamwork—and to pushing what’s possible in experience design.

Every challenge is an opportunity.

Design

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Insights
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Work Showcase
Cincinnati Reds Community Fund
See how we helped the Cincinnati Reds Community Fund sharpen their message and refresh their look to better connect with the community and build on their already powerful impact.
Insights
After AAM 2025: What Museums (and Their Partners) Must Do Now
Museums are evolving faster than ever—toward deeper purpose, quieter tech, and braver design. Here’s what AAM 2025 revealed, and why it matters now.
Work Showcase
The Brain Tumor Institute at Mayfield
Hyperquake named, positioned, and branded The Brain Tumor Institute at Mayfield, establishing it as a national hub for brain tumor care, research, and innovation.