Mary Franck

Creative Director, Experiences

Mary joined Hyperquake in 2025 as Creative Director for experiential, creative technology, and digital media projects. Leveraging her expertise and training in architecture, art, and technology, Mary specializes in infusing built environments with stunning digital media to inform, inspire, and connect audiences.

With over 15 years of successes across experiential, Mary has led design and technology teams for Local Projects, IBM, ESI Design, New York Times' experiential agency Fake Love, and Obscura Digital, among other pioneering innovators. The resulting culture-defining projects for renowned brands, visionaries, and artists have often generated global media attention and brought home prestigious creative-industry honors.

Mary is also an acclaimed artist whose works have been showcased internationally. After earning her B.A. in Conceptual and Information Art at SFSU, she pursued her interests in architecture at SCI-Arc. There, she earned her Masters in Design Research while experimenting with robots and digital fabrication. Mary currently lives in Brooklyn, where she remains deeply committed to the alchemy of collaboration and teamwork—and to pushing what’s possible in experience design.

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Every challenge is an opportunity.

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Design

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Insights
Live recording of The CMO Podcast during BLINK
On BLINK’s opening night, The CMO Podcast with Jim Stengel recorded live with brand leaders from GE Aerospace, Procter & Gamble, and the Cincinnati Reds. Episode drops 10/28.
Work Showcase
Cubby Beds
Meet the night shift, the cast of characters standing watch so parents don’t have to. See how a hero film, an original cast of characters, and a full campaign toolkit gave Cubby a brand platform built to last.
Insights
Marketing’s Cheat Code: Go Old School
Rising ad costs and algorithm fatigue are real, but co-creation strengthens your marketing mix with measurable ROI.
New Work
Manpower
See how a single idea, “Dear ___,” turned real career stories into a campaign built to travel the world.