Mary Franck

Creative Director

Mary joined Hyperquake in 2025 as Creative Director for experiential, creative technology, and digital media projects. Leveraging her expertise and training in architecture, art, and technology, Mary specializes in infusing built environments with stunning digital media to inform, inspire, and connect audiences.

With over 15 years of successes across experiential, Mary has led design and technology teams for Local Projects, IBM, ESI Design, New York Times' experiential agency Fake Love, and Obscura Digital, among other pioneering innovators. The resulting culture-defining projects for renowned brands, visionaries, and artists have often generated global media attention and brought home prestigious creative-industry honors.

Mary is also an acclaimed artist whose works have been showcased internationally. After earning her B.A. in Conceptual and Information Art at SFSU, she pursued her interests in architecture at SCI-Arc. There, she earned her Masters in Design Research while experimenting with robots and digital fabrication. Mary currently lives in Brooklyn, where she remains deeply committed to the alchemy of collaboration and teamwork—and to pushing what’s possible in experience design.

Every challenge is an opportunity.

Design

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Insights
The Argument to Make Space
We’re wired to move fast—but what if progress starts by slowing down? We make the case for taking a beat, asking “What else?”, and uncovering what’s left unsaid to find the real problem worth solving.
Feature
A Legacy of "Next": Bringing UC's Innovation History to Life
Celebrating UC’s legacy of innovation through a bold visual tribute that connects past achievements with the limitless possibilities of what’s next.
Insights
The Linear Brand Path Is a Dead End. We Built a New Approach for Growth.
Discover our Now–Near–Next framework—built to help marketing leaders drive results today, sharpen their brand tomorrow, and shape the future without missing a beat.
Work Showcase
Cincinnati Reds Community Fund
See how we helped the Cincinnati Reds Community Fund sharpen their message and refresh their look to better connect with the community and build on their already powerful impact.