Jose "Pepe" Gorbea

Pepe brings more than 25 years of global experience across marketing, creativity, technology, and sustainability. A champion of purpose-driven growth, he has helped brands around the world unlock new opportunities by placing the voice of the consumer and their communities at the center of strategy.

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Throughout his career, Pepe has led marketing and brand initiatives for companies including Bimbo, Kraft Foods, Nestlé, Mondelez, and HP, contributing to widely recognized campaigns such as Hershey’s #HerShe, Nescafé’s New Year’s Resolutions, and Smirnoff’s Love Wins. Based in Barcelona, he also teaches at ESADE Business School and is a member of the D&AD Impact Council.

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“Human beings aren’t just recipients of information. Brands must celebrate the voices of their communities and empower people to help shape a better future.”