our teams

Experiences

We are building the future of immersive brand and cultural experiences.

Creating the Future of Experiences

We craft immersive experiences where story-led strategy, spatial design, and interactive technology work as one. From global corporate experience centers to cultural landmarks, we design spaces that inspire connection, spark emotion, and drive measurable results. Born from the fusion of Hyperquake’s Storybuilding legacy and Potion Design’s 20 years of purpose-driven cultural innovation, our team unites deep experience design with dynamic, interactive content.

Destinations

  • Branded Environments

    Executive Briefing Centers, Global Customer Experience Centers, and Innovation Labs that transform complex business stories into meaningful, human-centered experiences—spaces where strategy, storytelling, and technology work together to build trust and accelerate relationships.

  • Workplaces

    Environments that bring company culture and legacy to life—from lobbies and collaboration zones to leadership floors and innovation hubs. Every detail reflects the brand’s identity and purpose, inspiring teams, fostering connection, and turning everyday workspaces into expressions of what the company stands for.

  • Cultural / Museums

    Cultural environments that educate, inspire, and immerse visitors. Through narrative, spatial design, and interactive media, we transform content into emotionally resonant experiences that connect audiences to art, history, and humanity.

  • Public Spaces

    Experiences for city plazas, transit hubs, entertainment and retail destinations, sports arenas, university campuses, and other sites that invite engagement, and connection. Whether temporary or permanent, our work blends storytelling and placemaking to inspire belonging, curiosity, and shared pride.

  • Brand Activations
    /Events / Pop-Ups

    In-real-life experiences through immersive activations, events, and pop-ups. These temporary, high-impact spaces capture attention, build emotional connection, and translate brand narratives into unforgettable moments of engagement.

  • Healthcare Facilities

    Hospitals, wellness centers, and advanced medical facilities that promote trust, comfort, and connection between patients, providers, and communities.
    By blending empathy-driven storytelling with purposeful design, we create spaces that reflect care at every level.

  • Retail Flagships

    Permanent and mobile physical environments that embody a brand’s essence—where design, storytelling, and technology converge to turn shopping into a meaningful experience. These spaces immerse guests in the brand’s world, build emotional connection, and inspire loyalty beyond the purchase.

Capabilities

We’ve built hundreds of immersive environments globally, bringing strategists, designers, storytellers, and technologists together to craft experiences that move people and drive brand transformation.

Strategy

  • Brand and Audience Research
  • Positioning
  • Workshops & Charettes
  • Concept Development
  • Narrative & Storytelling
  • Master Planning

Experience Design

  • Architectural & Spatial Concepting
  • Exhibit & Environmental Design
  • Experience Design
  • Physical & Digital Experience Integration
  • Wayfinding & Visual Systems

Content

  • Content Strategy
  • Media Production
  • Interactive Content & Motion Design
  • Real-Time Systems & Data Visualization
  • Generative Sound and Visuals
  • Immersive Projection Mapping
  • Touchscreen & Motion Interactives
  • Sensor-Based Interactivity
  • Experiential App Development

Technology

  • Media Systems Architecture & Design
  • Digital and Physical Integration
  • Software Engineering
  • Content Management Systems (CMS)
  • Emerging Technology Consultation
  • Mixed Reality (AR/VR)
  • AI and Machine Learning
  • Prototyping & Technical Integration
  • Experience Analytics

Production & Implementation

  •  Fabrication Oversight
  •  AV Coordination
  •  Testing & QA
  •  User Playtesting & Documentation
  •  Installation & Launch Support
  •  Long-term Service & Maintenance

Our Approach

Our process is a purposeful fusion of human-centered brand strategy, considered spatial design, and cutting-edge interactive technology. We weave together disciplines to create bespoke, transformative experiences.

Story as Strategy

Our proprietary Human Experience Framework anchors every activation in narrative—moving people to think, feel, and do. It ensures every experience aligns with key learning, engagement, and business objectives.

​​From Story to Experience

We fuse human-centered strategy with cutting-edge interactive technology to craft experiences that move fluidly across mediums and endure over time. Grounded in work for corporate environments such as customer experience centers, innovation labs, headquarters, and health and education facilities—as well as cultural institutions such as museums, science centers, and public spaces—we unite strategic rigor with transformative storytelling in a single integrated practice.

Design With Purpose

We design immersive environments with equal fluency in spatial storytelling and immersive technology to most effectively engage audiences. We achieve this through interdisciplinary collaboration—from architecture and exhibits to real-time systems, sensors, AR/VR, and digital content. The result: innovative, captivating, spaces that people remember.

Agile, End-to-End Partnership

We collaborate shoulder-to-shoulder with architects, real estate, AV integrators, and fabricators to deliver seamless experiences from concept to installation. Our budgeting model is transparent, no surprises.

Selected Work

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Teradata
Turning a complex data story into an intuitive human experience.
IMMERSIVE EXPERIENCES
M+ Museum
An immersive, bilingual art experience that transcends language and distance—inviting visitors to explore, interpret, and connect with contemporary art on their own terms.
IMMERSIVE EXPERIENCES
Cummins
A short look back. A long look forward. Transforming a museum with a bygone story into a futuristic experience fit for true innovators.
IMMERSIVE EXPERIENCES
Tenement_Museum_Interactive_Touchtable
The Tenement Museum
Step inside 97 Orchard Street, where every object reveals a human story. Hyperquake’s experiential design transforms history into living memory.
IMMERSIVE EXPERIENCES
National Museum of the American Latino
Learn how NMAL future-proofed its gallery with interactives designed to update seamlessly for years to come.
IMMERSIVE EXPERIENCES
Emma_Lazarus_Interactive_Storybook
American Jewish Historical Society
An intimate, cinematic storybook experience that invites visitors to step into Emma Lazarus’s world—revealing her voice, activism, and impact one page at a time.
IMMERSIVE EXPERIENCES
Memorial_Sloan_Kettering_Cancer_Center_Touchtable
Memorial Sloan Kettering Cancer Center
Memory Koi is an interactive digital installation designed to create a calming, reflective environment for patients at Memorial Sloan Kettering.
IMMERSIVE EXPERIENCES
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Thomas Cole National Historic Site
A quietly immersive digital layer that brings Thomas Cole’s world to life—enhancing his historic home with storytelling that feels authentic, intimate, and true to the artist’s legacy.
IMMERSIVE EXPERIENCES