IMMERSIVE EXPERIENCES
BRANDING

Cummins

A short look back. A long look forward. Transforming a museum with a bygone story into a futuristic experience fit for true innovators.

Cummins Inc. has been creating and servicing power solutions for over 100 years, from engines to generators and beyond. When the company began a multi-year renovation to its corporate office building, the project included a complete overhaul of its lobby museum, which was mostly untouched since the 80s.

They enlisted Hyperquake to create a bespoke interactive experience for the space and weave the unique Cummins story throughout every touchpoint, bringing to life a compelling storyline that could be told within the context of the modernist building design — including chapters about what's to come from the company.

OUR ROLE
Strategy & Planning
Immersive Storytelling
Digital & Interactive Content
Executive Briefing Centers
COLLABORATORS

BBK

Ignition Arts

Inhance Digital

Nor-com

Pixel Fiction

Ratio

Za

OVERVIEW

100
years of stories shared in a beautifully thoughtful, curated, and immersive experience
100
years of stories shared in a beautifully thoughtful, curated, and immersive experience
500+
engine parts that form the exploded engine, assembled entirely by Cummins employees in 1985
100
years of stories shared in a beautifully thoughtful, curated, and immersive experience
500+
engine parts that form the exploded engine, assembled entirely by Cummins employees in 1985

We evolved the space not just physically, but thematically. What had once focused on the past needed to focus on the future — specifically Cummins' expanding portfolio of innovations.

We evolved the space not just physically, but thematically. What had once focused on the past needed to focus on the future — specifically Cummins' expanding portfolio of innovations.

We evolved the space not just physically, but thematically. What had once focused on the past needed to focus on the future — specifically Cummins' expanding portfolio of innovations.

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The project quickly evolved from a museum-style exhibit into an immersive, 360-degree lobby experience. The space now serves as a story of what's to come, told in the fitting context of modernist building design.

We showcased Cummins' commitment to beauty and art in its communities by creating artful moments with engines.

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