IMMERSIVE EXPERIENCES
BRANDING

Teradata

Turning a complex data story into an intuitive human experience.

The data analytics company Teradata partnered with Hyperquake to construct a rebranded, cutting-edge executive briefing center during the pandemic. This flagship center epitomizes data's future in solving the world's biggest questions. Hyperquake crafted a 1,600 ft. light sculpture symbolizing insights from data. We installed LED vignettes highlighting customer success stories that showc Teradata's impact on business outcomes. This immersive experience fosters productive sessions, solidifying partnerships in enterprise analytics.

OUR ROLE
Strategy & Planning
Positioning
Immersive Storytelling
Executive Briefing Centers
COLLABORATORS

BBK Design Build

DevPhase

JMS Studios

Pixel Fiction

Pixel Flex

Matt McConnell Studios

Za Architects

OVERVIEW

One
ABPM 2023 World Class Briefing Center Award
One
ABPM 2023 World Class Briefing Center Award
One
ABPM 2024 Momentum Award, Reinvented Program
One
ABPM 2023 World Class Briefing Center Award
One
ABPM 2024 Momentum Award, Reinvented Program

The proliferation of data raises many questions. Customers turn to Teradata for swift interpretation to drive value. This inspired the experience we built. We designed and implemented a relationship-building experience, coordinating with partners in architecture, sculpture, hardware, and fabrication to deliver a beautiful and emotive experience on time and on budget.

The proliferation of data raises many questions. Customers turn to Teradata for swift interpretation to drive value. This inspired the experience we built. We designed and implemented a relationship-building experience, coordinating with partners in architecture, sculpture, hardware, and fabrication to deliver a beautiful and emotive experience on time and on budget.

The proliferation of data raises many questions. Customers turn to Teradata for swift interpretation to drive value. This inspired the experience we built. We designed and implemented a relationship-building experience, coordinating with partners in architecture, sculpture, hardware, and fabrication to deliver a beautiful and emotive experience on time and on budget.

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We worked through pandemic challenges to produce Teradata's flagship brand experience, designed to deliver on its goals of improving customer relationships amidst uncontrollable variables.

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With the brand built and flagship design established, we worked on bringing continuity to the brand across the other product lines while ensuring each product had its own unique look and feel to match its taste profile.

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"What Hyperquake did, which was amazing, is they interviewed our customers, our senior executive leadership team, our EBC discussion leaders, all of our key stakeholders. (And) then they came up with a design that would leave a memorable impression (on our customers)."
Amy Renner
Managing Director, Executive Briefing Program, Teradata
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