IMMERSIVE EXPERIENCES
BRANDING

Honeywell

One global narrative, regionally applied: raising awareness and unlocking opportunity across the world.

Fortune 500 company Honeywell is a global force in technology, leading the digital transformation to the industrial internet of things. And yet, when asked, most consumers don't know what Honeywell does.

To provide a comprehensive overview of their diverse business portfolio and showcase their offerings to a range of key audiences, they partnered with Hyperquake to create five Honeywell technology experience centers — Washington DC, Dubai, Shanghai, Atlanta and Houston. While each experience center has a common story line, each is uniquely tailored to the needs of the region they serve.

OUR ROLE
Strategy & Planning
Positioning
Immersive Storytelling
Digital & Interactive Content
Executive Briefing Centers
COLLABORATORS

Inhance Digital

BBK

Inition

Moving Philm

Stimulant

Electrosonic

Whitlock

Story Stick

derse

Kubik

The Plan

OVERVIEW

5
locations connected globally by one holistic narrative
5
locations connected globally by one holistic narrative
20+
years working with Honeywell, creating and evolving the way they build global customer experiences
5
locations connected globally by one holistic narrative
20+
years working with Honeywell, creating and evolving the way they build global customer experiences

Each center is a fully immersive space uniquely tailored to its own region. Inside, visitors learn about Honeywell technologies first-hand, as well as the industries they impact, from aircraft to manufacturing. The Honeywell team can host cocktail receptions and day-long customer briefings for executives and industry decision-makers, not just providing education, but unlocking opportunities and motivating action.

Each center is a fully immersive space uniquely tailored to its own region. Inside, visitors learn about Honeywell technologies first-hand, as well as the industries they impact, from aircraft to manufacturing. The Honeywell team can host cocktail receptions and day-long customer briefings for executives and industry decision-makers, not just providing education, but unlocking opportunities and motivating action.

Each center is a fully immersive space uniquely tailored to its own region. Inside, visitors learn about Honeywell technologies first-hand, as well as the industries they impact, from aircraft to manufacturing. The Honeywell team can host cocktail receptions and day-long customer briefings for executives and industry decision-makers, not just providing education, but unlocking opportunities and motivating action.

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“The Honeywell Technology Experience (HTE) showcases Honeywell's products and technologies in a way that is unique in Washington. Members and staff on Capitol Hill remember us. The HTE has proven to be a very effective way to tell our story to anyone who spends even 10 minutes walking through the center. It's changed the way we do business in Washington.”
Elizabeth L. Rossman
Vice President Government Relations, Honeywell
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