Hidden truths reveal
transformative opportunities.

Our search for insights and stories fuels our courage to create something new. Truth frees us to shift, evolve, and grow—to activate your vision against its odds. Truth, be told.

hy·per
adjective
over; beyond; above.
           
quake
verb
energy; shift; movement.
Truth. Some say it hurts. We say it matters — more than anything when it comes to building brands and businesses.

SERVICES

01

Innovation

Innovation

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Brand

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Campaign

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Innovation

Explore opportunities to build, test, and de-risk ideas for startups, venture teams, and innovative leaders, identifying what is true and what must become true to realize your vision and move faster to bring new value to market.

Product & Service Concepts
Minimum Viable Brands
Opportunity Exploration
Insights & Validation
Design Sprints
Startups & Ventures
New Business Creation
02

Brand

Create or modernize your brand with human-centered strategy and divergent design to attract new customers, inspire the people you serve, and grow your business—from startups to Fortune 100s.

Strategy & Planning
Positioning
Brand Identity
Packaging
Naming
Narrative & Storytelling
In-Market Strategy & Execution
03

Experiences

Build immersive brand and cultural experiences in both digital and physical environments that captivate your audience, inspire action, and strengthen customer loyalty. We call this Storybuilding®.

Innovation

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Brand

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+ GET IN TOUCH

Experiences

Build immersive brand and cultural experiences in both digital and physical environments that captivate your audience, inspire action, and strengthen customer loyalty. We call this Storybuilding®.

Immersive Storytelling
Digital & Interactive Content
Museums, Arts & Cultural Spaces
Customer Experience Centers
Executive Briefing Centers
Activations & Live Events
Experiential App Development
Web & Mobile (UX/UI)
04

Experiences

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+ GET IN TOUCH

Growth Marketing

Boost your market impact with performance marketing. Achieve fast, measurable results to efficiently attract and retain customers, and get the most out of your investment to build long-term growth.

Launch/Awareness Campaigns
Growth Strategy
Fractional Growth Consulting
Launch Campaigns
Audience Acquisition
Paid, Earned & Owned Media
Audience Acquisition
Martech Infrastructure
Attribution & ROI Modeling
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How We Work

Everything starts with understanding your vision, why you want help, and who you serve. We apply that to insights that are hard to find and easy to feel. This process creates strategy and design that builds both beautiful and useful stories and experiences. Human-centered. Business-focused. Outcome-driven. That’s a great story.

Working With Us

Thoughtful. Confident. Eager. Too much of one can throw things out of whack. A healthy balance of the three — that’s us.

We act with empathy, show poise, and project positivity. We’re on a mission to give clients a surge of purpose and passion. Above all, we believe in their ambitions. Every idea is an underdog story. We love those. It’s who we are. We’ll find a way to win.
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Colin Crotty +
CEO & Partner
Cincinnati
Leadership
Dale Tesmond +
Founder, Storybuilding
Cincinnati
Growth
Dan Barczak +
Chief Creative Officer, Partner
Cincinnati
Leadership
Chris Brill +
Chief Financial Officer
Cincinnati
Leadership
Melissa Kelly +
President & COO
Cincinnati
Leadership
Molly Baker +
Director of People Operations
Cincinnati
Operations
Myles Bryan +
Creative Director & Managing Director, Potion
Brooklyn
Leadership
Alisha Norman
Senior Project Integrator
Salt Lake City
Production
Amanda Temple
Senior Project Leader
Cincinnati
Client Service
Ari Monkarsh
Executive Director of Growth Marketing
Salt Lake City
Growth
Austin Moore
Associate Creative Director
Cincinnati
Design
Becca Wilson
Associate Creative Director, Experiential
Cincinnati
Design
Björn Kemper
Associate Creative Director, Experiential
Cincinnati
Design
Brandon Dawson
Director of Strategic Brand Experience & Communication
Durham
Strategy
Brian Simons
Design Director
Cincinnati
Design
Christie Gronauer
Senior Project Integrator
Cincinnati
Production
Claire Bradley
Senior Producer / Content Developer
Brooklyn
Potion
Claudia Hatch
Social and Community Manager
Salt Lake City
Growth
Crosley O'Hearn
Senior Creative Producer
Cincinnati
Production
Dalal Aljassim
Strategic Business Development Manager, Experiential
Brooklyn
Potion
Emily Esterle
Associate Creative Director
Cincinnati
Design
Eric Pace
Production Implementation Director
Cincinnati
Design
Grace Berger
People Operations Manager
Brooklyn
Operations, Potion
Grace Garso
Junior Project Manager
Salt Lake City
Growth
Grace Mullen
Senior Project Manager
Cincinnati
Client Service
Hayley Hinshaw
Senior Designer, Experiential
Cincinnati
Design
Jaime Villegas
Strategic Client Director
Cincinnati
Client Service
Jen Noll
Director, Experiences
Cincinnati
Production
Jessica Rizzuto
Senior Digital Strategist
Salt Lake City
Growth
John McDaniel
Executive Producer, Storybuilding
Cincinnati
Production
Jon Covey
Director of Technology
Cincinnati
Operations
Josh Belcher
Director of CX Strategy
Cincinnati
Strategy
Joshua Hardman
Senior Designer
Cincinnati
Design
Julie Hakemoller
Senior Project Manager
Cincinnati
Production
Kathryn Beane
Director of Strategy & Experiential Content
Atlanta
Strategy
Katy Koetting
Senior Designer
Cincinnati
Design
Lillian Currens
Senior Content Strategist
Cincinnati
Strategy
Lilly Roush
Social Coordinator
Salt Lake City
Growth
Madison Poulter
Senior Content Strategist, Experiential
Los Angeles
Strategy
Marshall Thompson
Director of Strategic Growth
Salt Lake City
Client Service
Mikaila Wenker
Senior Designer, Experiential
Cincinnati
Design
Mike Fox
Strategy Director
Cincinnati
Strategy
Paige Gutter
Senior Project Leader
Cincinnati
Client Service
Ritesh Lala
Technology Director
Brooklyn
Potion
Ryan Bedinghaus
Executive Director
Salt Lake City
Client Service
Sarah Buchan
Client Client Leader
Cincinnati
Client Service
Scott Dierna
Senior Designer
Cincinnati
Design
Sheila Lewis
Executive Creative Director
Cincinnati
Design
Sofia Ramos
Designer, UX/UI
Cincinnati
Design
Summer Jones
Marketing Channel Lead
Salt Lake City
Growth
Thomas Federl
Chief Sustainability Officer
Cincinnati
Tom Bolton
Creative Director, CX
Cincinnati
Design
Trevor Keating
Director of Strategic Growth
Colorado
Tyler Rice
Creative Director, Experiences
Cincinnati
Design
Valerie Peterson
Marketing Manager
Cincinnati
Operations
Vicki Stamper
Controller
Cincinnati
Operations
Zi Jiwei
Designer
Brooklyn
Potion
Alisha Norman
Senior Project Integrator
Salt Lake City
Production
Amanda Temple
Senior Project Leader
Cincinnati
Client Service
Ari Monkarsh
Executive Director of Growth Marketing
Salt Lake City
Growth
Austin Moore
Associate Creative Director
Cincinnati
Design
Becca Wilson
Associate Creative Director, Experiential
Cincinnati
Design
Björn Kemper
Associate Creative Director, Experiential
Cincinnati
Design
Brandon Dawson
Director of Strategic Brand Experience & Communication
Durham
Strategy

From startups to enterprises, we rally behind our clients’ vision and find a way to win.

SELECTED CLIENTS

+ SEE ALL

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AbbVie
+
BRANDING
PACKAGING
CAMPAIGNS
Best Buy Health
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+
IMMERSIVE EXPERIENCES
BRANDING
Booz Allen Hamilton
+
IMMERSIVE EXPERIENCES
BRANDING
Cincinnati Art Museum
+
BRANDING
CAMPAIGNS
Cincinnati Children’s Hospital
Nisi egestas ac lorem et nisi felis ornare.
+
BRANDING
CAMPAIGNS
Esther Price Candies
+
BRANDING
PACKAGING
GROWTH MARKETING
GE Healthcare
+
IMMERSIVE EXPERIENCES
BRANDING
Great American Insurance Co.
+
BRANDING
CAMPAIGNS
HCA Healthcare
+
IMMERSIVE EXPERIENCES
BRANDING
Honeywell
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+
IMMERSIVE EXPERIENCES
Illumina
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+
IMMERSIVE EXPERIENCES
Jim Stengel Company
+
BRANDING
GROWTH MARKETING
Mayfield Brain & Spine
+
BRANDING
INNOVATION
GROWTH MARKETING
Microsoft
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+
IMMERSIVE EXPERIENCES
BRANDING
Munich Re
+
BRANDING
CAMPAIGNS
Neurostar
+
BRANDING
CAMPAIGNS
INNOVATION
One Banana
+
BRANDING
CAMPAIGNS
SUSTAINABILITY
Pavion
Est scelerisque pretium nulla sit. Mattis.
+
BRANDING
CAMPAIGNS
GROWTH MARKETING
Teradata
Nec lorem diam est gravida faucibus amet.
+
IMMERSIVE EXPERIENCES
Thorne
+
INNOVATION
BRANDING
GROWTH MARKETING
University of Dayton
+
INNOVATION
BRANDING
CAMPAIGNS
Verizon
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+
IMMERSIVE EXPERIENCES
BRANDING
Visa
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+
IMMERSIVE EXPERIENCES
CAMPAIGNS

LATEST NEWS

+ READ ALL
New Work
Cincinnati Art Museum
As we enter year seven of our partnership with CAM, we refelct on campaigns and brand building collateral we've created together.
Insights
Scaling Portfolio Companies
Maximize portfolio growth with these seven essential strategies. Learn how to identify and engage agency partners for effective, risk-minimized growth in private equity and venture capital.
Insights
Rebrand vs. Brand Refresh
Discerning between a refresh and rebrand is crucial. Dig deeper into why your brand lacks resonance. Learn the nuances and essential questions for informed decisions.
Feature
Potion
Welcome Potion, a renowned digital content studio, to the Hyperqake family, known for 20+ years creating world-class digital storytelling and immersive brand experiences.